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undergraduate thesis
Marketinška komunikacija e-poštom
Stručni završni rad
2021. urn:nbn:hr:129:541113
Tokić, Danijela
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Tokić, D. (2021). Marketinška komunikacija e-poštom : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:541113

Tokić, Danijela. "Marketinška komunikacija e-poštom : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:541113

Tokić, Danijela. "Marketinška komunikacija e-poštom : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:541113

Tokić, D. (2021). 'Marketinška komunikacija e-poštom : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:541113

Tokić D. Marketinška komunikacija e-poštom : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:129:541113

D. Tokić, "Marketinška komunikacija e-poštom : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:541113

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Metadata
TitleMarketinška komunikacija e-poštom : Stručni završni rad
Title (english)E-mail communication
AuthorDanijela Tokić
MentorStella Antolović (mentor)
Committee memberIvana Lacković (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2021-10-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom preddiplomskom radu objašnjava se planiranje i provedba marketinga putem e-pošte. Nadalje, pojašnjena je analiza mjerenja uspješnosti newslettera. Osim navedenoga, pojašnjeni su i alati za slanje elektroničke pošte i njihove usporedbe. Također, naveden je i GDPR kao jedan od najvažnijih pojmova. Za primjere marketinške komunikacije e-pošte navedeni su primjeri newslettera, tj. primjena intervjua vezan za newslettere na nekim marketinškim digitalnim agencijama kao štu su Arbona, Red Brick i Algebra.
Abstract (english)
This undergraduate thesis tends to explain planning and implementation of marketing via electronic mail or e-mail. Further more there is performance analysis of sending newsletters explained. These analized explanations are all based on performed measurements. Besides what is previously mentioned there is comparison and explanation for e-mail sending tools. GDPR is also listedas one of the most important terms. Newsletter is listed as an example for marketing communication, which is application of interviews in some marketing agencies such as Arbona, Red Brick and Algebra.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:541113
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-12-12 17:00:28