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master's thesis
Poslovna ideja i analiza prilike na primjeru autoškole
Specijalistički završni rad
2021. urn:nbn:hr:129:309099
Maričić, Helena
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Maričić, H. (2021). Poslovna ideja i analiza prilike na primjeru autoškole : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:309099

Maričić, Helena. "Poslovna ideja i analiza prilike na primjeru autoškole : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:309099

Maričić, Helena. "Poslovna ideja i analiza prilike na primjeru autoškole : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:309099

Maričić, H. (2021). 'Poslovna ideja i analiza prilike na primjeru autoškole : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:129:309099

Maričić H. Poslovna ideja i analiza prilike na primjeru autoškole : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:129:309099

H. Maričić, "Poslovna ideja i analiza prilike na primjeru autoškole : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:309099

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Metadata
TitlePoslovna ideja i analiza prilike na primjeru autoškole : Specijalistički završni rad
Title (english)Business idea and opportunity analysis on the example of driving school
AuthorHelena Maričić
MentorZlatko Rešetar (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2021-10-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Kroz ovaj rad prikazati će se poslovni plan otvaranja autoškole u Hrvatskoj. Koristeći razne analize tržišta i istraživanje potreba korisnika, kao i zakonskih obveza te detaljnom financijskom analizom doći će se do odluke o smještanju lokacije autoškole, izračuna razdoblja povrata te drugih tehničko-tehnoloških potreba koje su bitne za otvaranje ovog poduzeća. Na već konkurentno tržište autoškola istupa sa vizijom kvalitetne edukacije kandidata i sa ponudom modernih oblika edukacija koje bi se prilagođavale potrebama kandidata. Kako bi se analiziralo postojeće tržište, pokrenuta je anketa kojom se istražila trenutna potreba na tržištu, i zadovoljstvo kandidata predavačima, instruktorima i autoškolama generalno, koje trenutno nude svoje usluge korisnicima. Za plasiranje autoškole na tržište pripremljena je i marketinška kampanja koja će osigurati stabilnost rasta poduzeća kao i osigurati da ponuda ovakve usluge može opstati na tržištu konkurencije.
Abstract (english)
Through this work, the business plan for the opening of a driving school in Croatia will be presented. Using various market analyses and research of user needs, as well as legal obligations and detailed financial analysis, decision on the location of the driving school will be made, as well as the calculation of the return period and other technical and technological needs that are essential for the opening of this company. This company comes to the already competitive driving school market with a vision of quality education of candidates and with the offer of modern forms of education that would adapt to the needs of candidates. In order to analyze the existing market, a survey was launched to investigate the current need in the market, and the satisfaction of candidates with lecturers, instructors and driving schools in general, who currently offer their services to users. A marketing campaign has been prepared to market the driving school, which will ensure the stability of the growth of the enterprise as well as ensure that the offer of such a service can survive in the competition market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:309099
Study programmeTitle: Project Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica projektnog menadžmenta (stručni/a specijalist/specijalistica projektnog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-12-20 16:03:21