This paper aims to pinpoint the essential features of the island of Pasman which are of major significance in terms of the emergence and evolution of the tourist industry, with the purpose of highlighting the scope for further developing tourism on the island, and particularly the development of specifically tailored tourist activities. The natural attributes of the island, such as its landscapes, climate, water resources and vegetation, constitute its primary attractions for tourism, and the main reasons drawing in tourists, guaranteeing the highest occupancy of tourist accommodation. However, the island of Pasman also has an abundance of historical and cultural attractions, in the form of both material and intellectual heritage. Combined with its natural beauty, these make the island additionally unique, attractive and competitive. In terms of numbers of visitors, percentage of occupancy and overnight stays, the situation on the island of Pasman is relatively positive. However, the current situation caused by the Coronavirus pandemic has only served to emphasise the vulnerability of tourism as an industry sensitive to external influences, such as diseases, wars and other crises - but also to factors such as fluctuating weather. Consequently, it would be advisable for its future development to be directed into advancing specific forms of tourism which would mitigate these vulnerabilities, particularly in relation to seasonality and mass tourism. The future development of tourism should be founded on the principles of sustainability, that is, on the rational utilisation of all resources, particularly natural resources, as they represent the fundamental attraction and value of the island upon which its tourism is based.