Object of this graduation work is to point out the importance of human potentials in organizations as most important resourse and as fundamental asumptions for carrying out business activities because with their knowledge, which is nowdays, in informatical age the most valuable and run all the other resources. Management can only in work with others and with the help of others to achieve goals of business organizations and for that must own the knowledge and skills of people management. Management of human potentials is a demanding, continuous process. It extends throughout all management functions and one of the main purpose of managers is to motivate employees. Motivation is one of the most important questions within the field of the management. The reason for that is the fact that organizations achieve their aims and results through work performance of their employees. The higher employee productivity is the more successful the organization is and vice versa. Managers are constantly trying to increase productivity of their employees. Among many conditions influencing productivity of workforce, motivation of workers is especially important. The graduate thesis begins with an introduction and is then conceived in four main chapters. The first part deals with the concept of organization, its characteristics, goals and types. The second part of the paper explains the concepts of entrepreneurship and entrepreneurs, and the third part of the paper explains what business processes are and what is needed for them to be executed. The last part of the paper explains the management of the business function of human resources and the importance of motivation to increase people's interest in work and their succes.