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undergraduate thesis
Odnosi s javnošću u prehrambenoj industriji
Stručni završni rad
2023. urn:nbn:hr:129:625976
Brtan, Antonio
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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Brtan, A. (2023). Odnosi s javnošću u prehrambenoj industriji : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:625976

Brtan, Antonio. "Odnosi s javnošću u prehrambenoj industriji : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:625976

Brtan, Antonio. "Odnosi s javnošću u prehrambenoj industriji : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:625976

Brtan, A. (2023). 'Odnosi s javnošću u prehrambenoj industriji : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 28 October 2024, https://urn.nsk.hr/urn:nbn:hr:129:625976

Brtan A. Odnosi s javnošću u prehrambenoj industriji : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2023 [cited 2024 October 28] Available at: https://urn.nsk.hr/urn:nbn:hr:129:625976

A. Brtan, "Odnosi s javnošću u prehrambenoj industriji : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:129:625976

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Metadata
TitleOdnosi s javnošću u prehrambenoj industriji : Stručni završni rad
Title (english)Public relations in the food industry
AuthorAntonio Brtan
MentorStjepan Lacković (mentor)
Committee memberIvana Lacković (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2023, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U odnosima s javnošću u Republici Hrvatskoj nalazimo različite vrste odnosa s javnošću, a to su: odnosi s medijima, organizacijski odnosi s javnošću, krizni menadžment, odnosi sa zaposlenicima, odnosi s financijerima, javni poslovi i odnosi sa lokalnom zajendicom, marketing odnosi s javnošću. Zbog velike uloge u odnosima i komunikaciji odnosi s javnošću smatraju se jednim od najbitnijh i najefikasnijih alata u svakom poduzeću i poslovanju . Uz samu važnost i efikasnost odnosa s javnošću u komunikaciji i odnosima u poduzećima valja napomenuti kako odnosi s javnošću imaju direktan utjecaj i ulogu i u privatnom životu pojedinca, jer ipak komunikacija je temelj naše civilizacije i možebitnog napretka. Ulaganje u društvene znanosti, razvijanje komunikologije i odnosa može uvelike unaprijediti svakog pojedinca i svako poslovanje u svakom segmentu. Ovim radom intencija je objasniti kako odnosi s javnošću utjeću na poslovanje u internom i eksternom okruženju, povjest odnosa s javnošću, koji su njezini oblici te naglasiti važnost svakog pojedinog a to sve na primjeru poduzeća Zvijezda plus d. o. o.
Abstract (english)
In public relations in the Republic of Croatia we find different types of public relations, namely: media relations, organizational public relations, crisis management, employee relations, financial public relations, public affairs and local community relations, marketing relations with the public. Due to its great role in building relationships and communicating with important stakeholders, public relations is considered one of the most important and effective tools in any business and enterprise. In addition to the importance and efficiency of public relations in communication and relations in companies, it should be noted that public relations have a direct impact and role in the private life of the individual, because communication is the foundation of all interpersonal relationships. The intention of this paper is to explain how public relations affects business in the internal and external environment. The paper also deals with the history of public relations, various forms of the profession itself as the importance of each aspect of this activity, all on the example of the company Zvijezda plus d.o.o.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:625976
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-03-10 12:00:04