prikaz prve stranice dokumenta Uloga digitalnog marketinga u promociji konditorskih proizvoda
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undergraduate thesis
Uloga digitalnog marketinga u promociji konditorskih proizvoda
Stručni završni rad
2022. urn:nbn:hr:129:862587
Jureta, Ana
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Jureta, A. (2022). Uloga digitalnog marketinga u promociji konditorskih proizvoda : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:862587

Jureta, Ana. "Uloga digitalnog marketinga u promociji konditorskih proizvoda : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:862587

Jureta, Ana. "Uloga digitalnog marketinga u promociji konditorskih proizvoda : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:862587

Jureta, A. (2022). 'Uloga digitalnog marketinga u promociji konditorskih proizvoda : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:862587

Jureta A. Uloga digitalnog marketinga u promociji konditorskih proizvoda : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:129:862587

A. Jureta, "Uloga digitalnog marketinga u promociji konditorskih proizvoda : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:862587

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Metadata
TitleUloga digitalnog marketinga u promociji konditorskih proizvoda : Stručni završni rad
Title (english)The role of digital marketing in the promotion of confectionery products
AuthorAna Jureta
MentorIvana Lacković (mentor)
Committee memberStella Antolović (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2022-01-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog stručnog rada je uloga digitalnog marketinga u promociji konditorskih proizvoda. Kroz četiri poglavlja završnog rada predstavio se digitalni marketing, kako se digitalni marketing koristi, koje alate digitalnog marketinga koriste marketinški stručnjaci kako bi lakše svoj proizvod približili potencijalnim kupcima. U završnom dijelu predstavljeno je kako digitalni marketing koriste vodeći proizvođači slastica: Kraš, Kandit i Zvečevo. Kroz pregled alata digitalnog marketinga, iznesen je kritički osvrt kao i prednosti i nedostatci digitalnog marketinga te način kako bi se pojedini segmenti mogli unaprijediti. Pregledom prikupljenih podataka o utjecaju digitalnog marketinga na promociju proizvoda može se zaključiti da digitalni marketing olakšava i omogućuje nove načine kako svoj proizvod predstaviti kupcima. Primjer uspješne prakse korištenja digitalnog marketinga vidi se kod poduzeća Kraš i poduzeća Kandit koji uspješno koriste sve alate digitalnog marketinga i tako privlače potencijalne kupce.
Abstract (english)
The subject of this thesis is the role of digital marketing in the promotion of confectionery products. Through four chapters of this thesis it was presented what digital marketing is, how digital marketing is used and which digital marketing tools are used by marketing experts to make it easier to bring their product closer to potential customers. In the final part, it is presented how digital marketing is used by leading confectionery manufacturers: Kraš, Kandit and Zvečevo. Also through an overview of digital marketing tools, a critical review was presented, as well as the advantages and disadvantages of digital marketing and an example of how to improve certain segments. By reviewing the collected data on the impact of digital marketing on product promotion, it is concluded that digital marketing facilitates and provides new ways of presenting product to the customers. An example of successful practice of using digital marketing can be seen at Kraš and Kandit which successfully use all digital marketing tools and thus attract potential customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:862587
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-03-10 14:28:21