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master's thesis
Uloga i važnost planiranja u strategijskom menadžmentu
Specijalistički završni rad
2022. urn:nbn:hr:129:117913
Franjičević, Josip
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Franjičević, J. (2022). Uloga i važnost planiranja u strategijskom menadžmentu : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:117913

Franjičević, Josip. "Uloga i važnost planiranja u strategijskom menadžmentu : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:117913

Franjičević, Josip. "Uloga i važnost planiranja u strategijskom menadžmentu : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:117913

Franjičević, J. (2022). 'Uloga i važnost planiranja u strategijskom menadžmentu : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 13 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:117913

Franjičević J. Uloga i važnost planiranja u strategijskom menadžmentu : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:129:117913

J. Franjičević, "Uloga i važnost planiranja u strategijskom menadžmentu : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:117913

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Metadata
TitleUloga i važnost planiranja u strategijskom menadžmentu : Specijalistički završni rad
Title (english)The role and importance of planning in strategic management
AuthorJosip Franjičević
MentorDragutin Funda (mentor)
Committee memberZlatko Barilović (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2022-01-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Cilj ovog diplomskog rada jest ukazati na to koliko je bitno planiranje u strategijskom menadžmentu, odnosno koje su uloge planiranja i njezine važnosti. Planiranjem dobivamo jasnu sliku u kojem smjeru želimo da se poduzeće kreće i gdje ga vidimo u budućnosti. To predstavlja proces koji obuhvaća određivanje budućih poteza pojedine firme. Drugim riječima opisuje zašto i kako pojedine poteze provesti te tko će ih i kada realizirati. Baš radi toga se u menadžmentu koristi planiranje resursa kako ne bi došlo do potpunog nestanka istih. Temeljitim planiranjem organizacije znaju koje proizvode i usluge mogu ponuditi, kome ih ponuditi te koje rezultate mogu očekivati. Svrha planiranja je što točnije i detaljnije odrediti potrebne stavke koje su bitne za uspjeh organizacije jer se time povećava efikasnost i produktivnost. Temeljitim planiranjem se smanjuje broj pogrešaka i time se povećavaju pozitivni rezultati a u konačnici raste i efektivnost organizacije.
Abstract (english)
The goal of this graduate thesis is to point out the importance of planning in strategic management, in other words, what are the roles of planning and it's importance. By planning we get a clear view of where we see our company in the future and in which direction we want it to move. This represents a process which includes the future moves of a company. In other words, it describes how and why a certain move should be implemented,when it would be implemented and by whom. This is why management uses resource planning in order to prevent their complete disappearance. Through thorough planning, companies know what products and services they can offer, to whom they can offer them, and what results they can expect. The purpose of planning is to determine as accurately and in detail as possible the necessary items that are essential for the success of the company because it increases efficiency and productivity. The number of mistakes is reduced by thorough planning, which increases positive results and that simultaneously increase the effect.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:117913
Study programmeTitle: Project Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica projektnog menadžmenta (stručni/a specijalist/specijalistica projektnog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-03-14 13:08:06