With the development and advancement of technology, companies carry out a large number of different ventures and activities in order to gain as many regular customers as possible in order to achieve their satisfaction. This leads to building a long-term relationship that will lead to business stability and strengthen market position. Companies that base their business on the application of innovations and technological solutions will be most helped by constant investments in the development and improvement of business processes and marketing activities on which they will build their own long-term goals and strategies. Continuous improvement and development of marketing activities is a long and complex process for the company's business in which it is necessary to conduct numerous market researches and its active participants. The focus of effective implementation of marketing processes is on the constant construction of service to its customers and strategic partners, which lays its foundations in the continuous improvement of innovative ideas and technological solutions to achieve complete customer satisfaction who will share and spread their positive experience to new customers. Due to the rapid development and progress of the market and the emergence of many innovations, companies must in their marketing activities and business processes to create and implement new innovative programs and implement new technological solutions to achieve maximum optimization and efficiency in a competitive market. The main goal of creating and introducing a new product to the target market is to create additional value for each customer and business partner in order to achieve his wishes and needs, which leads to the realization of his ultimate satisfaction. In addition to nurturing and building relationships with customers, companies strive to improve their marketing activities and business processes in order to develop their business to a higher level and achieve better and more efficient after-sales activities. In order to better understand the topic and theoretical concept of development and introduction of a new product to the target market, the paper will conduct a comprehensive analysis of the financial viability of the introduction of a new product SelectBox company Tim 360 d.o.o.