prikaz prve stranice dokumenta Krizno komuniciranje
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undergraduate thesis
Krizno komuniciranje
Stručni završni rad
2020. urn:nbn:hr:129:336883
Vranješ, Mirko
The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

Cite this document

Vranješ, M. (2020). Krizno komuniciranje : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:336883

Vranješ, Mirko. "Krizno komuniciranje : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:336883

Vranješ, Mirko. "Krizno komuniciranje : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:336883

Vranješ, M. (2020). 'Krizno komuniciranje : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 06 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:336883

Vranješ M. Krizno komuniciranje : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 December 06] Available at: https://urn.nsk.hr/urn:nbn:hr:129:336883

M. Vranješ, "Krizno komuniciranje : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:336883

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Metadata
TitleKrizno komuniciranje : Stručni završni rad
Title (english)CRISIS COMMUNICATION
AuthorMirko Vranješ
MentorStjepan Lacković (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Information and Communication Sciences )
Zaprešić
Defense date and country2020-10-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U današnjem svijetu internet je glavno oruđe pomoću kojeg dolazimo do informacija. Svaka se vijest, osobito ona negativna, u roku od nekoliko trenutaka lako raširi po cijeloj zemlji, a i šire te je potrebno brzo reagirati kako bi se donekle moglo upravljati mogućim negativnim ishodima tijekom nastanka i za vrijeme krize. Krizno komuniciranje jedna od najbitnijih grana odnosa s javnošću. Komunikacija tijekom krize smatra se jednom od glavnih karika o kojoj ovisi u kojem smjeru će se kriza odviti – pozitivnom ili negativnom. Iako ne može utjecati na njezin nastanak, dobar krizni menadžment itekako svojim ispravnim odlukama i načinom komuniciranja može dovesti do prestanka krize ili barem do ublažavanja njezinih negativnih posljedica.
Abstract (english)
In today's world Internet is the main tool which we use to reach any information. Every news, especially the bad one, within only few moments, is easily spread around the country and beyond and it is necessary to act promptly in order to be able to manage possible negative outcomes during the crisis. Crisis communication is one of the most important field of public relations. During crisis communication is considered to be one of the main links on which depend in which direction will the crisis take place – positive or negative. Although it cannot influence its occurrence, good crisis management with its correct decisions and way of communication can lead to the end of the crisis or at least to the mitigation of its consequences
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:336883
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-11-12 11:25:00