prikaz prve stranice dokumenta Marketinški aspekti poslovanja u dentalnoj medicini
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undergraduate thesis
Marketinški aspekti poslovanja u dentalnoj medicini
Stručni završni rad
2022. urn:nbn:hr:129:142467
Presker, Andreja
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Presker, A. (2022). Marketinški aspekti poslovanja u dentalnoj medicini : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:142467

Presker, Andreja. "Marketinški aspekti poslovanja u dentalnoj medicini : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:142467

Presker, Andreja. "Marketinški aspekti poslovanja u dentalnoj medicini : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:142467

Presker, A. (2022). 'Marketinški aspekti poslovanja u dentalnoj medicini : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:142467

Presker A. Marketinški aspekti poslovanja u dentalnoj medicini : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:129:142467

A. Presker, "Marketinški aspekti poslovanja u dentalnoj medicini : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:142467

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Metadata
TitleMarketinški aspekti poslovanja u dentalnoj medicini : Stručni završni rad
Title (english)Marketing aspects of business in dental medicine
AuthorAndreja Presker
MentorIvana Lacković (mentor)
Committee memberIvan Ružić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2022-06-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Na tržištu postoji veliki broj dentalnih poliklinika koje uspješno posluju. Konkurentska prednost bilo kojeg poslovnog subjekta pa tako i dentalne poliklinike počiva na kreiranju određenih oblika posebnosti na temelju kojih ih potrošači identificiraju i razlikuju od konkurencije. Cilj ovoga rada je utvrditi koji to elementi marketinškog procesa utječu na kreiranje određene konkurentske prednosti i na uspješnost poslovanja dentalnih poliklinika u marketinškom smislu. Rad donosi teorijske spoznaje iz područja marketinškog procesa pregledom njegovih elemenata, definiranjem pojma konkurentske prednosti te prikazom osnovnih načina određivanja konkurentske prednosti. U praktičnom smislu rad ukazuje na potrebu primjene marketinških aktivnosti u cilju ostvarenja poslovne uspješnosti analiziranih dentalnih poliklinika. Kroz intervjue s menadžerima poslovnih subjekata – dentalnih poliklinika proizašle su konkurentske prednosti konkretnih dentalnih poliklinika.
Abstract (english)
There are a multitude of successful dental clinics in the marketplace. The competitive advantage of any business is based on different business concept what allows to customers to identify and differentiate them from competition. The aim of this paper is to determine which elements of the marketing process affect the creation of competitive advantage and the subsequent success of dental clinics in terms of their marketing principles. The paper brings theoretical knowledge from the field of marketing by reviewing its elements, thus defining the concept of competitive advantage and its main determination methods. In a practical sense, the paper points out to the need of applying different marketing activities with the final goal to delivecing business success for analysed dental clinics. The competitive advantages of specific dental clinics have been established through interviews with the managers of business subjects, i.e. dental clinics.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:142467
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2023-03-24 13:21:29