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undergraduate thesis
Značaj odnosa s javnošću u bankarskom sektoru
Stručni završni rad
2022. urn:nbn:hr:129:908893
Tunjić, Dubravko
The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

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Tunjić, D. (2022). Značaj odnosa s javnošću u bankarskom sektoru : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:908893

Tunjić, Dubravko. "Značaj odnosa s javnošću u bankarskom sektoru : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:908893

Tunjić, Dubravko. "Značaj odnosa s javnošću u bankarskom sektoru : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:908893

Tunjić, D. (2022). 'Značaj odnosa s javnošću u bankarskom sektoru : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:908893

Tunjić D. Značaj odnosa s javnošću u bankarskom sektoru : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:129:908893

D. Tunjić, "Značaj odnosa s javnošću u bankarskom sektoru : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:908893

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Metadata
TitleZnačaj odnosa s javnošću u bankarskom sektoru : Stručni završni rad
Title (english)Public relations in banking sector
AuthorDubravko Tunjić
MentorStjepan Lacković (mentor)
Committee memberIvana Lacković (predsjednik povjerenstva)
MBZ: 80191462653
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Information and Communication Sciences )
Zaprešić
Defense date and country2022-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U ovom radu kroz definiranje odnosa s javnošću, razvoj te znanstvene discipline kroz povijest, naglasak će biti na odnosima s javnošću kao jednom od ključnih alata za upravljanje korporativnom reputacijom u bankarskom sektoru. Poslovanje banaka u svijetu, a tako i kod nas je pod budnim okom javnosti. Informiranje javnosti i način na koji će se to raditi je zadaća PR-a. Načini i alati putem kojih banke komuniciraju s javnosti su vrlo slični ili gotovo isti onima koje primjenjuju ostali poslovni subjekti različitih gospodarskih djelatnosti. Bankarska industrija se po pravilima ponašanja ne razlikuje od klasične industrije ili uslužnog sektora. U bankarskom sektoru također postoje proizvodi (računi, štednje, krediti...) i usluge koje se plasiraju na tržište, a komunikacija i informiranje javnosti odnosno klijenata ide raznim komunikacijskim kanalima. Odnosi s javnošću postali su dio svakodnevnog rada svake komercijalne banke, nisu više nešto što se koristi isključivo u kriznim situacijama. Pojavila se potreba za aktivnim djelovanjem u stvaranju javnog imidža.
Abstract (english)
By defining public relations and establishing the scientific field of public relations and development, I will present critical strategies for managing corporate reputation. The public monitors banking conduct throughout the world. The public relations task is to inform and influence public opinion. Tools and models used in banking sector public relations are very similar or identical to those used by other businesses in various fields of practice. In its public relations strategy, the banking industry is no different from any industry or other service providers. There are also products used in banking conduct (accounts, savings, loans, etc.) and services to reach client needs. Different marketing channels are used to communicate and inform the public, i.d., clients. Public relations departments are a constitutional part of daily banking conduct, not something used in an emergency due to a proactive approach informing a public image. Until recently, it was considered that marketing departments could cover any communication with the public, but that belief is abandoned and. The role of public relations in the banking sector is crucial.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:908893
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-03-28 10:48:16