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undergraduate thesis
Odnosi s javnošću na primjeru neprofitnih organizacija
Stručni završni rad
2022. urn:nbn:hr:129:310655
Štimac, Marina
The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

Cite this document

Štimac, M. (2022). Odnosi s javnošću na primjeru neprofitnih organizacija : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:310655

Štimac, Marina. "Odnosi s javnošću na primjeru neprofitnih organizacija : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:310655

Štimac, Marina. "Odnosi s javnošću na primjeru neprofitnih organizacija : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:310655

Štimac, M. (2022). 'Odnosi s javnošću na primjeru neprofitnih organizacija : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:310655

Štimac M. Odnosi s javnošću na primjeru neprofitnih organizacija : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:129:310655

M. Štimac, "Odnosi s javnošću na primjeru neprofitnih organizacija : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:310655

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Metadata
TitleOdnosi s javnošću na primjeru neprofitnih organizacija : Stručni završni rad
Title (english)Public relations on the example of non-profit organizations
AuthorMarina Štimac
MentorStjepan Lacković (mentor)
Committee memberInes Jemrić Ostojić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Information and Communication Sciences )
Zaprešić
Defense date and country2022-10-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Rad prikazuje analizu odnosa s javnošću na primjeru neprofitnih organizacija. Osnovni koncepti, tehnike i alati OSJ prikazani su u teorijskom dijelu rada. Slijedi tematiziranje neprofitnih organizacija i ciljeva odnosa s javnošću u neprofitnim organizacijama. Konačno, prikazana je analiza OSJ u Zakladi Ana Rukavina, odnosno analiza načina na koji komunicira s medijima, te tehnika i alata koje koriste. Obzirom da dobar dio rada pokriva teorijski okvir vezan za djelovanje odnosa s javnošću u neprofitnim organizacijama, u radu je korištena metoda deskripcije i sinteze. U svrhu istraživanja odnosa s javnošću na konkretnom slučaju korištena je metoda analize. Rad je smješten u širi okvir odnosa s javnošću u neprofitnim organizacijama. Cilj ovog rada je, analizom dosadašnjeg rada odjela za odnose s javnošću konkretne nevladine organizacije, te samim rezultatima, ponuditi preporuke za njegovo unapređenje.
Abstract (english)
The paper presents an analysis of public relations (PR) on the example of non-profit organizations. The theoretical part of this paper presents basic concepts, techniques and tools of PR. This is followed by the thematization of non-profit organizations and purposes of public relations in non-profit organizations. Finally, an analysis of PR in the Ana Rukavina Foundation is presented, i.e. an analysis of the way it communicates with the media, as well as the techniques and tools they use. Given that a considerable part of of the paper covers the theoretical framework related to the operation of public relations in non-profit organizations. the method of description and synthesis was used. For the purpose of researching public relations on a specific case, an analysis method was used. The paper is placed in a broader context of public relations in non-profit organizations. The objective of this paper is for the analysis of the current activity of the public relations department of a specific non-governmental organization, and the results themselves, to present recommendations for its improvement.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:310655
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-04-21 08:44:26