The main topic of this paper is to explain the importance of public relations in the police. Due to their public role, they are obliged to ensure constant access to basic information on events of interest to citizens and measures taken in this regard. Public relations is a governing function that establishes and maintains mutually beneficial relationships between departments and different segments of the public and the success of a department or police depends on their evaluation, acceptance, understanding and trust. Promoting the work of the police and other services of the Ministry of the Interior is one of the fundamental principles in all modern democracies. It is very important that citizens believe that all police and MUP employees do their job legally, protecting the interests of citizens and respecting their human rights, freedoms and dignity. Therefore, quality communication is key to gaining public trust and building the organization's reputation. The Public Relations Office of the Ministry coordinates the establishment and maintenance of communication with citizens and other members of the public in an effort to influence the sense of security and trust of the Ministry and the police in their work. It is also very important to be prepared for crisis situations, to have quality communication in unplanned and unfavorable situations that can significantly affect the reputation of the organization. The final paper explains the basic guidelines and instructions of the Public Relations Strategy of the Ministry of the Interior, as well as the importance of maintaining good relations with the media in normal and crisis situations.