The topic of this work is ethical reflection on the strategic determinants of sports management. Ethics is a philosophical branch that is commonly defined as the science of morality. Throughout history, many philosophers have dealt precisely with morality. They tried to discern what is good and what is bad and what is the connection between ethics and morality in everyday life. Interpersonal relationships in their communication contain determinants of ethics and morality, so it is not difficult to conclude that this can also be transferred to the business world. Aristotle is one of the most famous Greek philosophers, one of the great minds whose works determined European philosophy and science. In addition to ethics and morality, the focus of his research was happiness and how it affects human life, a matter that affects business. In every corporate or organizational business, there are codes of ethics that employees must adhere to. The codes clearly distinguish what is good and what is bad and how each employee should comply. The same applies to sports. Sports organizations are obliged to create their own code of ethics and define what is moral and what is against the definition so that every sports club (organization) performs its duties in accordance with human and business values. In 2018, the world football championship was held in Russia, which was the target of ethical discussions, but the upcoming world championship in Qatar is causing a greater debate about ethics.