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undergraduate thesis
Marketing velikih sportskih događanja
Stručni završni rad
2022. urn:nbn:hr:129:322399
Mlađen, Isabella
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Mlađen, I. (2022). Marketing velikih sportskih događanja : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:322399

Mlađen, Isabella. "Marketing velikih sportskih događanja : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:322399

Mlađen, Isabella. "Marketing velikih sportskih događanja : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:322399

Mlađen, I. (2022). 'Marketing velikih sportskih događanja : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:322399

Mlađen I. Marketing velikih sportskih događanja : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:129:322399

I. Mlađen, "Marketing velikih sportskih događanja : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:322399

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Metadata
TitleMarketing velikih sportskih događanja : Stručni završni rad
Title (english)Sports marketing of large events
AuthorIsabella Mlađen
MentorIvana Lacković (mentor)
Committee memberNikolina Pavičić Rešetar (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2022-12-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Na temelju samih elemenata marketinga te cjelokupnog marketinga pomaže se približiti tj. privući sportaše i gledatelje na igre. Kako bi se uspjele održati, bitan je domaćin samih igara koji mora proći kroz proces da bi bio spreman za cijelo ulaganje i organizaciju. Znači da grad kao domaćin mora proći kroz pozitivne i negativne strane toga posla. Olimpijske igre i općenito sportski uspjesi imaju veliki utjecaj na kulturu samog naroda, ali i posjetitelja koji dolaze pratiti veliki sportski događaj.
Abstract (english)
Based on the very elements of marketing and overall marketing, it helps to get closer, i.e. attract athletes and spectators to the games. In order to be able to take place, the host of the games itself is important, he must go through the process in order to be ready for the entire investment and organization. It means that the host city has to go through the positive and negative sides of that job. The Olympic Games and sports successes in general have a great influence on the culture of the people themselves, but also on the visitors who come to watch the great sporting event.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:322399
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik / stručna prvostupnica ekonomije, smjer Menadžment u kulturi (stručni prvostupnik / stručna prvostupnica ekonomije, smjer Menadžment u kulturi)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-05-24 14:05:11