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undergraduate thesis
Uloga primjene marketinga u sportu i sportskim događajima
Stručni završni rad
2023. urn:nbn:hr:129:119112
Mostarlić, Bernarda
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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Mostarlić, B. (2023). Uloga primjene marketinga u sportu i sportskim događajima : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:119112

Mostarlić, Bernarda. "Uloga primjene marketinga u sportu i sportskim događajima : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:119112

Mostarlić, Bernarda. "Uloga primjene marketinga u sportu i sportskim događajima : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:119112

Mostarlić, B. (2023). 'Uloga primjene marketinga u sportu i sportskim događajima : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:119112

Mostarlić B. Uloga primjene marketinga u sportu i sportskim događajima : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2023 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:129:119112

B. Mostarlić, "Uloga primjene marketinga u sportu i sportskim događajima : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:129:119112

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Metadata
TitleUloga primjene marketinga u sportu i sportskim događajima : Stručni završni rad
Title (english)The role of marketing in sports and sports events
AuthorBernarda Mostarlić
MentorIvan Ružić (mentor)
Committee memberIvana Lacković (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2023-01-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu analizirana je povezanost marketinga i sporta, s ciljem ukazivanja na to koliko je marketing bitan element popularnog sporta. Dan je pregled osnovnih pojmova koji se tiču sportskog marketinga, te su pobliže analizirani elementi sportskog tržišta, iz perspektive marketinga. Također su ispitane pojedine metode i oblici promocijskih aktivnosti u sportu, uz navođenje primjera i specifičnih slučajeva. U posljednjem dijelu rada opisan je marketing sportskih događaja na primjeru Svjetskog nogometnog prvenstva u Rusiji, promotivne aktivnosti koje su nastupile na hrvatskom tržištu, te marketinški efekti nastupa hrvatske nogometne reprezentacije na Svjetskom prvenstvu u Rusiji.
Abstract (english)
In this paper, the connection between marketing and sports is analysed, with the aim of pointing out how important marketing is as an element of popular sports. An overview of the basic concepts related to sports marketing is given, and the elements of the sports market are analysed in more detail, from a marketing perspective. Individual methods and forms of promotional activities in sports are also examined, with examples and specific cases being cited. The last part of the paper describes the marketing of sports events using the example of the World Cup in Russia, the promotional activities that took place on the Croatian market, and the marketing effects of the performance of the Croatian football team at the World Cup in Russia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:119112
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-29 10:51:50