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undergraduate thesis
Analiza procesa donošenja odluke o kupovini
Stručni završni rad
2023. urn:nbn:hr:129:569838
Maretić, Jasna
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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Maretić, J. (2023). Analiza procesa donošenja odluke o kupovini : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:569838

Maretić, Jasna. "Analiza procesa donošenja odluke o kupovini : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:569838

Maretić, Jasna. "Analiza procesa donošenja odluke o kupovini : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:569838

Maretić, J. (2023). 'Analiza procesa donošenja odluke o kupovini : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 21 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:569838

Maretić J. Analiza procesa donošenja odluke o kupovini : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2023 [cited 2024 April 21] Available at: https://urn.nsk.hr/urn:nbn:hr:129:569838

J. Maretić, "Analiza procesa donošenja odluke o kupovini : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:129:569838

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Metadata
TitleAnaliza procesa donošenja odluke o kupovini : Stručni završni rad
Title (english)Analysis of the purchase decision making process
AuthorJasna Maretić
MentorIvan Ružić (mentor)
Committee memberIvana Lacković (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2023-02-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovisno o skupini proizvoda i usluga, pa i pojedinog proizvoda i usluge koji se kupuju, razvijeni su brojni modeli ponašanja pri kupnji i donošenja odluke o kupnji. Radi učinkovitosti prodaje potrebno je razmotriti donošenje odluke o kupnji za svaki pojedini proizvod ili uslugu. Proces donošenja odluke o kupnji odvija se u pet koraka, a to su svijest o potrebi, pronalaženje informacija, procjena mogućih alternativa, odluka o kupovini i ponašanje nakon kupovine. Svaki od koraka je važan kako bi se donijela konačna odluka o kupovini i svaki korak se sastoji od određenih elemenata.
Abstract (english)
Depending on the group of products and services, as well as the individual product and service being purchased, numerous models of buying behavior and purchasing decision-making have been developed. For sales efficiency, it is necessary to consider making a purchase decision for each individual product or service. The purchase decision-making process takes place in five steps, namely need awareness, finding information, evaluating possible alternatives, purchasing decisions, and post-purchase behavior. Each of the steps is important in order to make the final purchase decision and each step consists of certain elements.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:569838
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-06-01 09:13:30