Strategic management is the management that manages organizational resources in order to achieve the goals of the organization. Strategic management includes environmental analysis, directing the organization, strategy formulation, strategy implementation, and strategic control. These stages of strategic management are not always realized in practice in this order, but as the situation requires. HEP-Distribution System Operator d.o.o. (HEP ODS) is a company within the HEP Group. HEP ODS has 21 distribution areas throughout Croatia and provides electricity distribution services that include access to and use of the network. HEP ODS is responsible for the quality of delivered electricity to all customers and is the guarantor of a secure electricity supply. One of the current goals of HEP ODS is to increase business efficiency with the aim of achieving better business indicators. Consistency in optimizing investments and costs is aimed at increasing revenues, respectively increasing the value of assets and reducing costs. The purpose of this work is to present the strategy of HEP ODS as an innovative process in achieving business efficiency by equipping customer metering points with meters with remote reading. Remote reading is a technology that enables automatic reading of data from meters and transfer of this data to a central database for further needs of consumption and billing analysis. The new meters with remote reading enable the measurement of power and reactive energy, as well as a new calculation of energy consumption based on actual consumption and not on the estimated one. This actually means lower operating costs because the reading service will no longer be charged. The first step in the introduction of smart meters is the establishment of a smart energy network at the level of the European Union, in order to achieve a more rational approach to production, consumption and distribution of electricity, with the implementation of energy saving measures and financial resources.