In today's time of great crises and changes taking place on a global level, entrepreneurship still holds great importance in contributing to the development of the economy of every country. Besides various companies and businesses through which entrepreneurship successfully asserts itself, sport has an important role as a factor in economic development. Sport can be directly or indirectly profitable and, as such, represents a powerful platformfor fostering innovation and creating new business opportunities. Successful „startups“ promote it to showcase the ways in which sport can be inspire entrepreneurial ventures. The profitability of sports is the main motivation for entrepreneurship. Football, as one of the most popular sports among all generations, is important for the development and profitability at the city and state levels. Along with economic development, infrastructure improvement and urbanization, the greatest advantage lies in the ability to bring people from all walks of life closer together, regardless of differences. On the other hand, football can help promote an active and healthy lifestyle, which ultimately contributes to a healthier and happier population. The development in sports entrepreneurship relies on effective leadership, innovation, and strategic planning. It also requires the ability to adapt to changes in a dynamic industry; as technology and consumer interests can quickly change, entrepreneurs must remain adaptable and up-to-date with current trends. Regardless of the focus area within sports entrepreneurship, the ability for creative thinking, perseverance in challenges, and providing value to stakeholders is crucial to success.