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undergraduate thesis
Poslovni plan i marketing plan
Stručni završni rad
2020. urn:nbn:hr:129:581351
Studen, Dino
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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Studen, D. (2020). Poslovni plan i marketing plan : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:581351

Studen, Dino. "Poslovni plan i marketing plan : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:581351

Studen, Dino. "Poslovni plan i marketing plan : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:581351

Studen, D. (2020). 'Poslovni plan i marketing plan : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:581351

Studen D. Poslovni plan i marketing plan : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:129:581351

D. Studen, "Poslovni plan i marketing plan : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:581351

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Metadata
TitlePoslovni plan i marketing plan : Stručni završni rad
Title (english)Business plan and Marketing plan
AuthorDino Studen
MentorAna Skledar Ćorluka (mentor)
Committee memberKristijan Čović (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-11-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Poslovni plan je način pripreme kojim si poduzeće olakšava rad i funkciju, te unutar svakog poslovnog plana nalaze se dijelovi marketinga. Cilj i svrha ovog rada je da pojednostavim i objasnim važnost ova dva plana, te zašto je plan bolji ako sadrži obje funkcije. Poslovni plan predstavlja osnovnu funkciju menadžmenta, pomaže u ranom uočavanju problema, otkrivanju njihovih uzorka i pronalasku učinkovitog načina njihovog rješavanja. Svrha planiranja je da bi se rizik sveo na minimum. Pomoću planiranja se razvijaju ciljevi i mjere nekog poduzeća. Marketing plan je najvažniji zbog SWOT analize, jer pomoću te analize poduzeće može otkriti svoje mane, prednosti ,prilike i prijetnje, te si isplanirati sigurnu i dugu profitabilnu budućnost. Povezanost ta dva plana je što si međusobno olakšavaju posao, poduzeća pomoću marketinga (SWOT analize) analiziraju, testiraju što krajnji potrošač želi, te poslovnim planom to i vizualizira.
Abstract (english)
A business plan is a way of preparation by which a company facilitates its work and function, and within each business plan, there are parts of marketing. The aim and purpose of this paper are to simplify and explain the importance of these two plans, and why a plan is better if it contains both functions. A business plan is a basic function of management, helping to detect problems early, discover their patterns, and find an effective way to solve them. The purpose of planning is to minimize risk. With the help of planning, the goals and measures of a company are developed. The marketing plan is the most important because of the SWOT analysis, because with the help of this analysis the company can discover its disadvantages, advantages, opportunities, and threats, and plan a secure and long profitable future. The connection between these two plans is that they make things easier for each other, companies use marketing (SWOT analysis) to analyze, test what the end consumer wants, and visualize it with a business plan.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:581351
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-30 11:37:43