This thesis investigates the challenge of building a glamping resort on the continental part of Croatia, more specifically in Krapina-Zagorje County. Considering the population density in this region and the prevalence of standard accommodation options such as hotels, hostels and rural households, the need for innovative tourist accommodation that would attract guests outside the summer season is being explored. The focus of the research lies in the analysis of economic, ecological and market aspects related to the construction of a glamping resort and its sustainability and profitability. The project presents itself as a challenging opportunity to combine luxury and environmental sustainability and has the potential to attract a diverse target audience. Project planning and management, financial analysis, and detailed analysis of the business plan, including funding sources, marketing strategy, and financial projections, are all key components of this research. The paper confirms the working hypothesis that the construction of a glamping resort in a selected location is a sustainable business venture that can bring profitability to the owners and contribute to the development of tourism in that location. The competitive analysis points to the lack of competition, the financial analysis confirms the profitability of the project, while the ecological aspects make the resort attractive for environmentally conscious guests. Risk management and the development of alternative plans additionally confirm the sustainability and profitability of this well-developed business plan. Overall, this project promises to contribute to tourism and nature conservation in the region and represents a safe investment choice.