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undergraduate thesis
Poslovni identitet kompanije Apple viđen kroz prizmu filozofije poslovanja
Stručni završni rad
2020. urn:nbn:hr:129:484800
Kotarski, Filip
The University of Applied Sciences Baltazar Zaprešić
Chair of Sociology, Ethics and Related Discipliner

Cite this document

Kotarski, F. (2020). Poslovni identitet kompanije Apple viđen kroz prizmu filozofije poslovanja : Stručni završni rad (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:484800

Kotarski, Filip. "Poslovni identitet kompanije Apple viđen kroz prizmu filozofije poslovanja : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:484800

Kotarski, Filip. "Poslovni identitet kompanije Apple viđen kroz prizmu filozofije poslovanja : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:484800

Kotarski, F. (2020). 'Poslovni identitet kompanije Apple viđen kroz prizmu filozofije poslovanja : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 01 April 2023, https://urn.nsk.hr/urn:nbn:hr:129:484800

Kotarski F. Poslovni identitet kompanije Apple viđen kroz prizmu filozofije poslovanja : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2023 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:129:484800

F. Kotarski, "Poslovni identitet kompanije Apple viđen kroz prizmu filozofije poslovanja : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:484800

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Metadata
TitlePoslovni identitet kompanije Apple viđen kroz prizmu filozofije poslovanja : Stručni završni rad
Title (english)Apple’s business identity seen through the prism of a business philosophy
AuthorFilip Kotarski
MentorDafne Vidanec (mentor)
Committee memberMilorad Ćupurdija (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Sociology, Ethics and Related Discipliner)
Zaprešić
Defense date and country2020-11-11, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philosophy
Ethics
Abstract
U radu se razmatra filozofija poslovanja kompanije Apple Inc. u kontekstu poslovne etike. Nakon teorijskog dijela u kojem se objašnjavaju pojmovi etike, morala i etike u suvremenom poslovanju, govori se o primjeni poslovne etike u praksi i o tome što to znači za kompaniju. Zatim se razmatra filozofija poslovanja odabrane kompanije. Apple je jedna od najvećih i najpoznatijih svjetskih kompanija i jedan od najvrijednijih globalno poznatih brendova. Najvećim dijelom za uspjeh kompanije zaslužan je Steve Jobs, utemeljitelj i dugogodišnji direktor kompanije. Jobs je bio inovator i vizionar koji je Appleove proizvode učinio revolucionarnima i tako unio brojne inovacije u svijet suvremene tehnologije. Njegova poslovna filozofija, koju je duboko usadio u kompaniju, temeljila se na jednostavnosti uporabe i sofisticiranom dizajnu uređaja, po čemu je Apple i danas prepoznatljiv i praktički prvi na svijetu kada su u pitanju računala, tableti i pametni telefoni, ali i brojni drugi gadgeti i usluge koje kompanija nudi (TV i glazbeni servisi i sl.). Iako je kompanija prozivana za neetično poslovanje te unatoč brojnim aferama u kojima se ispostavilo da je Apple zaista i poslovao neetično, i prema zaposlenicima, i prema konkurenciji, medijima, okolišu, kompanija je postala ne samo jedan od najjačih svjetskih brendova nego i svojevrsna tehnološka, kulturna i društvena ikona.
Abstract (english)
The paper discusses the business philosophy of Apple Inc. in the context of business ethics. After the theoretical part, which explains the concepts of ethics and morals in modern business, we talk about the application of business ethics in practice and what it means for the company. After that, the business philosophy of the selected company is considered. Apple is one of the largest and most famous companies in the world and one of the most valuable globally known brands. Steve Jobs, the company's founder and longtime CEO, is largely responsible for the company's success. Jobs was an innovator and visionary who made Apple products revolutionary and thus brought numerous innovations to the world of modern technology. His business philosophy, which he instilled deep in the company, was based on ease of use and sophisticated device design, by which Apple is still recognizable and the company is no. 1 in world when it comes to computers, tablets and smartphones, but also many other gadgets and services offered by the company (TV and music services, etc.). Although the company was called unethical business and despite numerous scandals in which it was involved, and it turned out that Apple really did unethical business, towards employees, competition, media, environment, etc., the company has become not only one of the world's strongest brands but also a kind of technology, cultural and social icon.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:484800
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2021-12-01 15:38:34