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undergraduate thesis
CRM pristup upravljanja prodajom u modnoj industriji
Stručni završni rad
2024. urn:nbn:hr:129:398746
Golić, Marcela
The University of Applied Sciences Baltazar Zaprešić

Cite this document

Golić, M. (2024). CRM pristup upravljanja prodajom u modnoj industriji : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:398746

Golić, Marcela. "CRM pristup upravljanja prodajom u modnoj industriji : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2024. https://urn.nsk.hr/urn:nbn:hr:129:398746

Golić, Marcela. "CRM pristup upravljanja prodajom u modnoj industriji : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2024. https://urn.nsk.hr/urn:nbn:hr:129:398746

Golić, M. (2024). 'CRM pristup upravljanja prodajom u modnoj industriji : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:398746

Golić M. CRM pristup upravljanja prodajom u modnoj industriji : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2024 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:129:398746

M. Golić, "CRM pristup upravljanja prodajom u modnoj industriji : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:129:398746

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Metadata
TitleCRM pristup upravljanja prodajom u modnoj industriji : Stručni završni rad
Title (english)CRM approach to sales management in the fashion industry
AuthorMarcela Golić
MentorIvana Lacković (mentor)
Committee memberNikolina Pavičić Rešetar (predsjednik povjerenstva)
Committee memberKarlo Jurač (član povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
Zaprešić
Defense date and country2024-05-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Završni rad istražuje implementaciju Customer Relationship Management (CRM) pristupa u upravljanju prodajom unutar modne industrije. Moda, kao neizostavan dio svakodnevnog života, ima značajan utjecaj na stilove odijevanja ljudi u privatnom i poslovnom kontekstu. S obzirom na cilj dugoročne profitabilnosti i održivosti poslovanja, poduzeća se sve više fokusiraju na potrebe klijenata. Autorica rada, s relevantnim poslovnim iskustvom u modnoj industriji, koristi interne podatke određenih poslovnih subjekata kao praktične primjere u istraživanju. Cilj rada je analizirati primjenu CRM pristupa u modnoj industriji kako bi se stvorilo pozitivno iskustvo za klijente, razumjele njihove potrebe te pružili proizvodi i usluge prilagođeni tim potrebama. U radu će biti istražene ključne komponente CRM-a, procesi njegove implementacije te uloga društvenih medija kao alata za povećanje učinkovitosti. Kroz analizu, autorica će identificirati načine kako se CRM pristup koristi u modnoj industriji radi poboljšanja interakcija s klijentima, prilagodbe ponude prema njihovim potrebama te održavanja dugoročnih odnosa. Cilj istraživanja je pružiti uvid u konkretne primjene CRM-a u modnoj industriji te predstaviti preporuke za poboljšanje strategija upravljanja prodajom unutar ovog sektora.
Abstract (english)
The final paper explores the implementation of Customer Relationship Management (CRM) in sales management within the fashion industry. Fashion, as an integral part of everyday life, significantly influences people's dressing styles in both personal and professional contexts. With the aim of long-term profitability and sustainability, companies are increasingly focusing on the needs of customers. The author of the paper, with relevant business experience in the fashion industry, uses internal data from specific business entities as practical examples in the research. The goal of the paper is to analyse the application of the CRM approach in the fashion industry to create a positive experience for customers, understand their needs, and provide products and services tailored to those needs. The paper will explore the key components of CRM, the processes of its implementation, and the role of social media as a tool to increase efficiency. Through analysis, the author will identify ways in which the CRM approach is used in the fashion industry to improve customer interactions, customize offerings based on their needs, and maintain long-term relationships. The research aims to provide insights into specific applications of CRM in the fashion industry and present recommendations for enhancing sales management strategies within this sector.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:398746
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2024-06-11 13:47:25