In the modern world, challenging crisis situations are becoming increasingly frequent and have the potential to inflict serious consequences on society and a country's economic stability. Given this reality, the aim of this study is to investigate how the public sector, acting as a primary pillar of defense and support for citizens, can effectively manage and respond to such crises. Crisis management strategies within the public sector and their interrelationship are presented. It analyzes the theoretical foundations of crisis management, the role of strategic communication, the potential of technology in enhancing process efficiency, and the training and continuous education of staff. Special emphasis is placed on proactive measures and strategies for crisis prevention, anticipating potential crises, strategies for proactive planning, the importance of cross-sector collaboration, and raising public awareness. In the post-crisis phase, is emphasized the importance of event analysis, recovery strategies, and re-establishing trust with citizens and other stakeholders. The central finding highlighted is the need for continuous adaptation, learning, and innovation based on past experiences. To illustrate these results, examples of good crisis management practices in the public sector during the COVID-19 crisis and the context of the earthquake in Croatia, which took place in 2020, are presented.