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undergraduate thesis
Sportski turizam
Stručni završni rad
2024. urn:nbn:hr:129:900343
Prekpalaj, Antonio
The University of Applied Sciences Baltazar Zaprešić

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Prekpalaj, A. (2024). Sportski turizam : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:900343

Prekpalaj, Antonio. "Sportski turizam : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2024. https://urn.nsk.hr/urn:nbn:hr:129:900343

Prekpalaj, Antonio. "Sportski turizam : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2024. https://urn.nsk.hr/urn:nbn:hr:129:900343

Prekpalaj, A. (2024). 'Sportski turizam : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 30 August 2024, https://urn.nsk.hr/urn:nbn:hr:129:900343

Prekpalaj A. Sportski turizam : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2024 [cited 2024 August 30] Available at: https://urn.nsk.hr/urn:nbn:hr:129:900343

A. Prekpalaj, "Sportski turizam : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:129:900343

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Metadata
TitleSportski turizam : Stručni završni rad
Title (english)Sports tourism
AuthorAntonio Prekpalaj
MentorPavao Ivić (mentor)
Committee memberNinoslav Gregurić-Bajza (predsjednik povjerenstva)
Committee memberDario Lešić (član povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
Zaprešić
Defense date and country2024-01-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U turističkoj djelatnosti koja se u 21. stoljeću pored velikog razvoja tehnologije značajno promijenila i razvila, konkurencija je postala sve jača, a zahtjevi gostiju sve veći, javila se i potreba za kreiranjem strategije za razvoj poslovanja hotela. Uloga branda postaje sve važnija turistu koji bira gdje će biti smješten na svom putovanju. Određeni brand pod svojim imenom podrazumijeva određenu kvalitetu i pogodnosti smještaja. Iz tog razloga se mnogi hoteli danas odlučuju svoje poslovanje razvijati pod okriljem već poznatih, svjetskih ili lokalnih, hotelskih brandova. Postoji nekoliko modela po kojima vlasnici hotela mogu sklopiti ugovor o poslovanju s određenim hotelskim brandom. Svaki vlasnik ovisno o svojim potrebama bira na koji će način dogovoriti poslovanje. Poslovanje pod određenim brandom vlasnicima hotela donosi određenu sigurnost, pa unatoč naknadama ili ustupcima koje moraju ostvariti da bi dogovorili takvo poslovanje, financijska sigurnost koju brand donosi je izgleda mnogo bitnija.
Abstract (english)
In the tourism industry, which in the 21st century, in addition to the great development of technology, has significantly changed and developed, the competition has become stronger and the demands of guests are growing, there is a need to create a hotel business development strategy. The role of the brand is becoming increasingly important to the tourist who chooses where it will be located on its journey. A certain brand under its name implies a certain quality and convenience of accommodation. For this reason, many hotels today decide on their business by developing under the auspices of already well-known, global or local, hotel brands. There are several models by which hotel owners can enter into a business contract with a particular hotel brand. Each owner, regardless of their needs, chooses how to arrange the business. Doing business under a certain brand brings certain security to hotel owners, so despite the fees or compromises they have to make to arrange such a business, the financial security that the brand brings seems much more important.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:900343
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-08-27 12:46:12