In today's business environment, creative leadership is becoming increasingly important to the success of organizations. Through innovative approaches and inspirational leadership, creative leaders encourage the development of new ideas, collaboration and ensure the readiness of organizations for future challenges. In this chapter of the final thesis, the theoretical foundations of creative leadership are discussed, defining it as the ability to consciously engage one's imagination in order to define and direct the group towards a new goal - a direction that is new for the group. Through the analysis of the differences between traditional and creative leadership, the importance of interactive communication, openness to learning from mistakes and taking risks for innovation is emphasized. Furthermore, three conceptualizations of creative leadership, the characteristics of a creative leader and the role it plays in stimulating creativity and innovation within organizations are discussed. The importance of creative leadership is reflected in the ability to create an organizational culture that encourages creativity and innovation and contributes to the long-term success of the organization. The paper also investigates the factors that influence the innovative behavior of employees in organizations and the importance of innovative behavior for the success and long-term survival of the company. Work engagement, psychological capital, work environment and the role of leadership and motivation in encouraging innovation are analyzed. Furthermore, the influence of creative leadership on the innovative behavior of employees is also discussed using examples of good practice from four different companies - Tesla, Meta, Hermes and Google.