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undergraduate thesis
Analiza promocijskih aktivnosti - Oktal Pharma
Stručni završni rad
2020. urn:nbn:hr:129:156138
Idžojtić, Antonija
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Idžojtić, A. (2020). Analiza promocijskih aktivnosti - Oktal Pharma : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:156138

Idžojtić, Antonija. "Analiza promocijskih aktivnosti - Oktal Pharma : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:156138

Idžojtić, Antonija. "Analiza promocijskih aktivnosti - Oktal Pharma : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:156138

Idžojtić, A. (2020). 'Analiza promocijskih aktivnosti - Oktal Pharma : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:156138

Idžojtić A. Analiza promocijskih aktivnosti - Oktal Pharma : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:129:156138

A. Idžojtić, "Analiza promocijskih aktivnosti - Oktal Pharma : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:156138

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Metadata
TitleAnaliza promocijskih aktivnosti - Oktal Pharma : Stručni završni rad
Title (english)Analysis of promotional activities - Oktal Pharma
AuthorAntonija Idžojtić
MentorIvana Lacković (mentor)
Committee memberNikolina Pavičić Rešetar (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-12-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog stručnog završnog rada je analiza promocijskih aktivnosti u farmaceutskoj tvrtki Oktal Pharma d.o.o. Kroz završni rad prikazani su i analizirani procesi promocije koji utječu na pokretanje novog proizvoda, pozicioniranje proizvoda na tržištu, prodaju proizvoda te stvaranje brenda kroz sve pododjele odjela oftalmologije. Analizom prikupljenih podataka o stvarnim prodajnim aktivnostima unutar prethodne tri godine, testirana je i potvrđena hipoteza da marketinške aktivnosti pozitivno utječu na poslovne prihode odjela oftalmologije. Također, pored analize svih navedenih koraka marketinškog procesa, iznesen je kritički osvrt na postojeće marketinške aktivnosti te su predloženi načini kako unaprijediti spomenute aktivnosti. Kroz program Veeva te online trgovinu pokazani su načini optimizacije promocijskih aktivnosti te uvođenje digitalnog marketinga u poslovanje cijele kompanije.
Abstract (english)
The topic of this final paper is the analysis of promotional activities in the pharmaceutical company Oktal Pharma d.o.o. This final paper presents and analyzes marketing processes that affect the launch of a new product, positioning of a product on the market, product sales and brand creation through all parts of the ophthalmology department. By analyzing the collected data on actual sales activities within the previous three years, the hypothesis stating that marketing activities have a affirmative impact on the overall business revenues of the ophthalmology department was tested and confirmed. Also, along with the analysis of all the aforementioned steps of the marketing process, a critical review of existing marketing activities was presented and ways to enhance these activities were proposed. Through the Veeva program and the online store, the ways of optimizing marketing activities and the introduction of digital marketing in the business of the entire company were shown.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:156138
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2021-12-17 11:57:54