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undergraduate thesis
Analiza promocijskih aktivnosti – BIPA Hrvatska
Stručni završni rad
2020. urn:nbn:hr:129:838823
Dankić, Valentina
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Dankić, V. (2020). Analiza promocijskih aktivnosti – BIPA Hrvatska : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:838823

Dankić, Valentina. "Analiza promocijskih aktivnosti – BIPA Hrvatska : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:838823

Dankić, Valentina. "Analiza promocijskih aktivnosti – BIPA Hrvatska : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:838823

Dankić, V. (2020). 'Analiza promocijskih aktivnosti – BIPA Hrvatska : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:838823

Dankić V. Analiza promocijskih aktivnosti – BIPA Hrvatska : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:129:838823

V. Dankić, "Analiza promocijskih aktivnosti – BIPA Hrvatska : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:838823

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Metadata
TitleAnaliza promocijskih aktivnosti – BIPA Hrvatska : Stručni završni rad
Title (english)ANALYSIS OF PROMOTIONAL ACTIVITIES – BIPA CROATIA
AuthorValentina Dankić
MentorIvana Lacković (mentor)
Committee memberBarbara Franić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-12-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog završnog rada je analiza promocijskih aktivnosti na primjeru iz prakse – BIPA Hrvatska. Temeljni zadatak marketinga je razumijevanje potreba potrošača, stoga su sve aktivnosti usmjerene ka postizanju različitih vrsta reakcija kod potrošača. U teorijskom dijelu rada kroz kratki pregled marketinškog miksa dobivamo uvod u promociju kao dio marketinškog miksa. Promocija i promocijske aktivnosti predstavljaju načine komunikacije osnovnog subjekta s tržištem i svim njegovim akterima. Promocijske aktivnosti primjera iz prakse – BIPA Hrvatska bile su osnova ovoga rada, te se njihovom analizom moglo zaključiti da BIPA Hrvatska uspješno koristi promociju kao komunikaciju sa svojim javnostima.
Abstract (english)
Subject of this final paper is analysis of promotional activities based on example of BIPA Croatia practice. Fundamental goal of marketing is understanding of consumer needs. Consequently, all activities are directed towards achievement of various types of reactions at consumers. In theoretical part of this work, through short review of marketing mix we obtain an introduction to promotion as part of the marketing mix. On the other hand, promotion and its activities are representing a methods of communication of primary subject with the market and its actors. Promotional activities based on example of BIPA Croatia practice were foundation of this final paper. Therefore, through analysis of those activities, we can conclude that BIPA Croatia successfully uses promotion as communication with its audiences.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:838823
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-01-07 14:12:49