The term of communication and what it means in the terms of business communication has been defined in the first part of this essay. By communcation we transfer the message from sender to receiver. It divides on verbal, that refers to speaking and writing, and non-verbal, that refers to body language. Communication styles which can be divided into aggressive, passive, passive-aggressive and assertive, have been explained for better understanding the term of communication. Every good orator tends to assertive style of communication. It represents communication through which a personal opinion is expressed, while respecting the person you are talking to, and not violating his or her rights. Emotional intelligence is a group of abilities by which your own, yet another person’s emotions are recognized, understood and controlled. Self-control is very important for successful communication. Time management, directing thoughts and self-regulation are a big part of successful business cooperation with other people. The power of persuasion is important in the same way as self-control, every good orator needs to be able to make the audience interested and also to convey the message. Team work can be a challenge, although mutual respect, deliberation and open communication are proved to be most effective in achieving the goal. Conflicts within the team should be considered as a healthy preview of members’ differences and the source of creativity and innovations in acts to come. Assertive communication style goes beyond prejudices and misunderstanding, and enriches all the differences. It improves reputation and respect unless other people’s rights have been jeopardized in this way.