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master's thesis
Poslovni plan turističkog domaćinstva ''Baranjac''
Specijalistički završni rad
2019. urn:nbn:hr:129:056186
Kundid, Ivona
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Kundid, I. (2019). Poslovni plan turističkog domaćinstva ''Baranjac'' : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:056186

Kundid, Ivona. "Poslovni plan turističkog domaćinstva ''Baranjac'' : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:056186

Kundid, Ivona. "Poslovni plan turističkog domaćinstva ''Baranjac'' : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:056186

Kundid, I. (2019). 'Poslovni plan turističkog domaćinstva ''Baranjac'' : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:056186

Kundid I. Poslovni plan turističkog domaćinstva ''Baranjac'' : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:129:056186

I. Kundid, "Poslovni plan turističkog domaćinstva ''Baranjac'' : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:056186

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Metadata
TitlePoslovni plan turističkog domaćinstva ''Baranjac'' : Specijalistički završni rad
Title (english)Business plan country household "Baranjac"
AuthorIvona Kundid
MentorZlatko Rešetar (mentor)
Committee memberIvan Ružić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2019-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		INTERDISCIPLINARY AREAS OF KNOWLEDGE
Project Management
Abstract
Rad analizira poduzetnišvo, karakteristike, vrste poduzetništva i poslovne planove. Bitno je predstaviti svoje poslovanje i projekt te odgovoriti na neka ključna pitanja. Elementi poslovnog plana su nam jako bitni u poduzetničkom pothvatu. Također, ključno je objasniti čime se poduzetnik bavi kako bi mogli analizirati konkurenciju, ponudu, usluge, distribuciju, napraviti marketinšku strategiju, taktiku. Za primjer kakav poslovni plan treba biti napravila sam poslovni plan seoskog domaćinstva ‘’Baranjac’’. Temelj poslovanja je ponajprije zadovoljiti potrebe ciljnih segmenata i omogućiti gostima relaksaciju i odmor. Mnogi ljudi bježe od gradske gužve, užurbanosti i smoga. Zato smo tu mi da im pružimo nešto sasvim drugo, uživanje u prirodi sa svojom obitelji, prijateljima. ‘’Baranjac’’ ima najkvalitetniji odmor u seoskim domaćinstvima te vrhunsku gastronomsku ponudu. Iako je kod nas ekonomska situacija znatno lošija, usporedili smo seoski turizam Austrije i Hrvatske. Naravno, možemo se ponositi sa našom prirodom i krajolicima, ali od susjeda možemo puno toga naučiti. U radu smo se više bazirali na Slavoniju jer gdje god bili u Slavoniji ćete uvijek osjetiti srdačnu dobrodošlicu i vesele Slavonce.
Abstract (english)
Work analyzes entrepreneurship, characteristics, types of entrepreneurships and bussines plans. It's important to present own bussines, project and answer to some main questions. Elements of bussines plan are very important in bussines venture. Also, the main part is to explain what is entrepreur's job so they could analyze the competition, supply, services, distribution, make marketing strategy, tactics... For example of how should bussines plan look like, I made one for country household „Baranjac“. Foundation of whole bussines is to satisfy needs for target segments and enable guests relaxing and rest. Many people run from city crowd, bustle and smog. That's why we are here, to provide something different, enjoying nature with their family and friends. „Baranjac“ has the high-quality vacation in country households, also top chef offer. Although economic situation is much more worse in our country, we compared our country tourism of Austria and Croatia. Of course, we can be proud of our nature and landscapes, but also we can learn so much from our neighbors. In our work, we are more based on Slavonija because wherever you go in Slavonija, you will always feel welcomed from the side of Slavonian people.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:056186
Study programmeTitle: Project Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica projektnog menadžmenta (stručni/a specijalist/specijalistica projektnog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-02-17 16:44:58