prikaz prve stranice dokumenta Konkurentska sposobnost i strateški savezi
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master's thesis
Konkurentska sposobnost i strateški savezi
Specijalistički diplomski rad
2019. urn:nbn:hr:129:978537
Korbar, Marko
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Korbar, M. (2019). Konkurentska sposobnost i strateški savezi : Specijalistički diplomski rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:978537

Korbar, Marko. "Konkurentska sposobnost i strateški savezi : Specijalistički diplomski rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:978537

Korbar, Marko. "Konkurentska sposobnost i strateški savezi : Specijalistički diplomski rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:978537

Korbar, M. (2019). 'Konkurentska sposobnost i strateški savezi : Specijalistički diplomski rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:978537

Korbar M. Konkurentska sposobnost i strateški savezi : Specijalistički diplomski rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:129:978537

M. Korbar, "Konkurentska sposobnost i strateški savezi : Specijalistički diplomski rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:978537

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Metadata
TitleKonkurentska sposobnost i strateški savezi : Specijalistički diplomski rad
Title (english)COMPETITIVE ABILITY AND STRATEGIC ALLOYS
AuthorMarko Korbar
MentorDragutin Funda (mentor)
Committee memberPetra Popek Biškupec (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2019-10-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Konkurentska prednost nalazi se u srži poslovnja tvrtke na konkurentskim tržištima. Ona podrazumijeva pronalaženje najpovoljnije pozicije određene tvrtke na tržištu u djelatnosti kojom se bavi s ciljem ostvarivanja što većeg profita koji nosi zadovoljavajuću korist svim interesnim skupinama u njenom okruženju. Izgradnja i stalno podizanje konkurentnosti postaje ključni zadatak upravljačima u pokušaju ostvarivanja razvojnih ciljeva. U današnje vrijeme hiperkonkurentskog okruženja poduzećima i poduzetnicima u njihovom vodstvu kao i zaposlenicima nikad nije bilo teže plasirati svoje proizvode te pronaći tržišnu nišu koja će zadovoljiti, dobro informiranog kupca i potrošača na odabir baš njihovog proizvoda il usluge. Poduzeća moraju biti fleksibilna, inovativna i kontinuirano usavršavati svoje poslovanje. Poslovanje stoga postaje kontinuirana potraga za novim učinkovitim strategijama kako bi se nadmašili konkurenti te zadovoljile potrebe kupaca na duži rok. Strateški savezi spadaju među najvažnije sastavnice globalnoga gospodarstva našeg vremena, pa je uključivanje u takve saveze nužno kako bi se ostvarila konkurentska prednost. Suvremeno poslovanje zahtjeva od poduzeća da se prilagode promjenama koje se dešavaju u okruženju. Nova konkurentska stvarnost zahtjeva od poduzeća nove pristupe u definiranju poslovne politike i tržišnih strategija. Ulaskom u strateški savez s kompatibilnim partnerom poduzeće može ostvariti puno bolje rezultate na tržištu, te izgraditi ključne prednosti na sadašnjim, ali i budućim tržištima. Strateški savezi su postali privlačna sredstva za premošćivanje jaza u tehnologiji i sredstvima. U sve više poduzeća, osobito u brzopromjenjivim industrijama, strateški savezi postaju sastavni djelovi glavne strategije.
Abstract (english)
Competitive advantage lies at the heart of the company's operations in competitive markets. It implies finding the most favorable position of a particular company in the market in the activity it is engaged in with the aim of maximizing profit that brings satisfactory benefit to all stakeholders in its environment. Building and constantly improving competitiveness becomes a key task for managers in trying to achieve development goals. In today's hyper-competitive environment, it has never been more difficult for businesses and entrepreneurs in their leadership as well as employees to market their products and find a niche market that will satisfy a well-informed customer and consumer to choose their product or service. Businesses need to be flexible, innovative and continuously improve their work. The business therefore becomes a continuous search for new effective strategies to outperform its competitors and meet customer needs in the long run. Strategic alloys are one of the most important components of the global economy of our time, so engaging in such alliances is necessary to gain a competitive advantage. Modern business requires companies to adapt to changes that are happening in the environment. A new competitive reality requires companies to take new approaches in defining business policy and market strategies. By entering into a strategic alliance with a compatible partner, a company can achieve much better results in the market, and build key strengths in present and future markets. Strategic alliances have become attractive tools to bridge the gap in technology and resources. In more and more companies, especially in fast-changing industries, strategic alliances are becoming an integral part of the main strategy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:978537
Study programmeTitle: Financial Management . Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica financijskog menadžmenta (stručni specijalist / stručna specijalistica financijskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-03-14 10:56:02