This paper will be about guerrilla marketing. In the modern world where everything is changing rapidly, progressing, and rising and falling there is a competition as to who will emerge victorious There is a market game in which only the most innovative players will stand out. With their creative, innovative, and a bit silly approach, they shock and surprise potential customers. All just to attract attention and thus ensure a greater chance of selling a product or service. The goal of guerrillas is that with all that creativity and accessibility, and a dose of something new and unseen, it leads to capital savings. While making the most of your own time, innovation and a lot of energy. This approach also gives small businesses the opportunity to be noticed in the market, but without excessive capital investment in marketing because they cannot afford it. The first chapter discusses its concept and definition and how it came into being. Who is the originator and in general about guerrilla marketing. In the second chapter, there will be a few words about traditional marketing and thus a comparison of traditional with guerrilla marketing. The next four chapters talk about the elements, strategy, secrets, and instruments of guerrillas. Chapter seven also ensured the psychological state, behavior, and impact on the consumer. Chapter eight is reserved for e-marketing as one of the fluid and rapidly advancing fields of action. And the last chapter, which lists several examples of guerrilla marketing from our country, but also the world.