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master's thesis
Brendiranje grada Zagreba
Specijalistički diplomski rad
2019. urn:nbn:hr:129:581516
Dropulić, Rafael
The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

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Dropulić, R. (2019). Brendiranje grada Zagreba : Specijalistički diplomski rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:581516

Dropulić, Rafael. "Brendiranje grada Zagreba : Specijalistički diplomski rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:581516

Dropulić, Rafael. "Brendiranje grada Zagreba : Specijalistički diplomski rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:581516

Dropulić, R. (2019). 'Brendiranje grada Zagreba : Specijalistički diplomski rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:129:581516

Dropulić R. Brendiranje grada Zagreba : Specijalistički diplomski rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:129:581516

R. Dropulić, "Brendiranje grada Zagreba : Specijalistički diplomski rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:581516

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Metadata
TitleBrendiranje grada Zagreba : Specijalistički diplomski rad
Title (english)The city branding of Zagreb
AuthorRafael Dropulić
MentorStjepan Lacković (mentor)
Committee memberInes Jemrić Ostojić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Information and Communication Sciences )
Zaprešić
Defense date and country2019-11-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Brendiranje grada na kvalitetan način smatra se ključnim preduvjetom za prepoznatljivost, uspješno pozicioniranje i stvaranje dodatne vrijednosti grada. U ovom kontekstu, nije važno jedino pitanje razvoja gospodarstva već i pozitivna demografska kretanja, obogaćivanje kulturnih sadržaja kao i drugih činitelja koji podižu ukupnu kvalitetu života. Grad Zagreb ima dobre predispozicije da bi bio konkurentan u mnogim područjima čime bi i dalje jačao svoj brend.
Abstract (english)
Quality city brending is considered to be a key precondition for recognition, successful positioning and creating the added value of the city. In this context, it is not just a matter of economic development but also the positive demographic movements, enriching of cultural contents of the city and other factors that raise the overall quality of life. The City of Zagreb has a good predisposition to be competitive in many fields and thus continue to strengthen its brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:581516
Study programmeTitle: Communications Management - Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica komunikacijskog menadžmenta (stručni specijalist / stručna specijalistica komunikacijskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-03-18 09:09:51