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master's thesis
Strategijski menadžment s osvrtom na tvrtku Metropolis Tourist d.o.o.
Specijalistički diplomski rad
2019. urn:nbn:hr:129:510564
Kurjaković, Andrea
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Kurjaković, A. (2019). Strategijski menadžment s osvrtom na tvrtku Metropolis Tourist d.o.o. : Specijalistički diplomski rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:510564

Kurjaković, Andrea. "Strategijski menadžment s osvrtom na tvrtku Metropolis Tourist d.o.o. : Specijalistički diplomski rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:510564

Kurjaković, Andrea. "Strategijski menadžment s osvrtom na tvrtku Metropolis Tourist d.o.o. : Specijalistički diplomski rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:510564

Kurjaković, A. (2019). 'Strategijski menadžment s osvrtom na tvrtku Metropolis Tourist d.o.o. : Specijalistički diplomski rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 27 October 2024, https://urn.nsk.hr/urn:nbn:hr:129:510564

Kurjaković A. Strategijski menadžment s osvrtom na tvrtku Metropolis Tourist d.o.o. : Specijalistički diplomski rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2024 October 27] Available at: https://urn.nsk.hr/urn:nbn:hr:129:510564

A. Kurjaković, "Strategijski menadžment s osvrtom na tvrtku Metropolis Tourist d.o.o. : Specijalistički diplomski rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:510564

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Metadata
TitleStrategijski menadžment s osvrtom na tvrtku Metropolis Tourist d.o.o. : Specijalistički diplomski rad
Title (english)STRATEGIC MANAGEMENT IN METROPOLIS TOURIST d.o.o.
AuthorAndrea Kurjaković
MentorDragutin Funda (mentor)
Committee memberMiroslav Gregurek (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2019-11-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Kroz ovaj rad detaljno je opisan strateški menadžment i strateška analiza. Istaknuta je važnost i uloga strategije koja nam daje odgovor na pitanje u kojem smjeru želimo ići i kako tamo stići. Određivanje strategije nije nimalo lagan zadatak, to je plan koji sadrži sve glavne organizacijske ciljeve, politike i aktivnosti koje su povezane u jednu cjelinu. Definiran je strateški menadžment i opisan proces njegovog provođenja. Strateški menadžment je dugotrajan i kontinuiran proces koji se odvija paralelno sa svim ostalim aktivnostima u poduzeću. Rad obuhvaća stratešku analizu, definiciju, strukturu, ulogu i primjer.
Abstract (english)
Through this paper it can be noticed a detailed description of strategic management and strategic analysis. Important role of strategy is stressed and it gives us the answer to the question in which direction company wants to go and how to get there. Defining the organization`s strategy isn`t an easy task, it`s a plan that includes all major organizational goals, policies and activities which are conected into a single unit. Strategic management is defined along with it`s implementation process. Strategic management is a long and continuous process that takes place simultaneously with all the other activities inside the company. This work includes strategic analysis, definition, structure, role and example from practice.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:510564
Study programmeTitle: Financial Management . Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica financijskog menadžmenta (stručni specijalist / stručna specijalistica financijskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-03-18 11:49:08