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master's thesis
Društveno odgovorno poslovanje u Uniqa osiguranju
Specijalistički diplomski rad
2019. urn:nbn:hr:129:643057
Trempetić, Tena
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Trempetić, T. (2019). Društveno odgovorno poslovanje u Uniqa osiguranju : Specijalistički diplomski rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:643057

Trempetić, Tena. "Društveno odgovorno poslovanje u Uniqa osiguranju : Specijalistički diplomski rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:643057

Trempetić, Tena. "Društveno odgovorno poslovanje u Uniqa osiguranju : Specijalistički diplomski rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:643057

Trempetić, T. (2019). 'Društveno odgovorno poslovanje u Uniqa osiguranju : Specijalistički diplomski rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:643057

Trempetić T. Društveno odgovorno poslovanje u Uniqa osiguranju : Specijalistički diplomski rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:129:643057

T. Trempetić, "Društveno odgovorno poslovanje u Uniqa osiguranju : Specijalistički diplomski rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:643057

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Metadata
TitleDruštveno odgovorno poslovanje u Uniqa osiguranju : Specijalistički diplomski rad
Title (english)Corporate social responsibility
AuthorTena Trempetić
MentorStella Antolović (mentor)
Committee memberMato Pušeljić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2019-11-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društveno odgovorno poslovanje je poslovna praksa koju danas primjenjuje sve veći broj poduzeća. Društveno odgovorno poslovanje predstavlja praksu dobrovoljnog i pozitivnog djelovanja u društvu i prema određenom društvu. Društveno odgovorno poslovanje označuje dobrovoljnu odluku poslovne organizacije da se ne posvećuje jedino stvaranju dobiti, već da u poslovanju uzima u obzir i interese drugih ljudi i organizacija na koje njegovo poslovanje ima utjecaja. Naravno društvena odgovornost poduzeća nije obavezna, ali je konkurencija u današnje vrijeme iznimno velika i za uspješnost poduzeća trebala bih provoditi društvenu odgovornost kako bih udovoljila okolini. U ovom smo radu koristili primjere provođenja projekata „Radost Života“ koju provodi Uniqa osiguranje u sklopu provođenja društvenog odgovornog poslovanja.
Abstract (english)
Corporate social responsibility (CSR) is a way of conducting business which is more and more popular in the companies all over the world. Corporate social responsibility represents positive actions in the community voluntarily done by a company. The companies that conduct their business in the terms of Corporate Social Responsibility do not only aim to gain profit, but also try to make positive influence on other companies and people involved in the company's proces of conducting business. Corporate social responsibility is not manditory for a company to apply in its business plan, but the business competitions is growing per day, and the difference that corporate social responsibilities make usually result in a positive image of a company in the comunity. Business practices used in this paper are taken from the project ''The Joy of Life'' enforced by Uniqa Ensurance Company as the part of their business plan of Corporate Social Responsibility.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:643057
Study programmeTitle: Public sector Management - Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica javnog sektora (stručni specijalist / stručna specijalistica javnog sektora)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-03-18 12:50:07