The subject of this paper is a project aimed at the cultivation of perennial walnut plantation on a land of 3 ha in the territory of the cadastral municipality of Batina, Beli Manastir Branch. The project raises perennial walnut plantations in the organic production system in accordance with the Spatial Plan of Osijek-Baranja County and the Spatial Plan of Batina County, since underground areas intended for agricultural production are located outside water protection zones and protected natural areas. The contracting authority for this project is the Family Farm, which visited part of the land for planting a perennial walnut plantation, and planned to upgrade two more acres in the area of the cadastral municipalities of Batina. In addition to investing in part of the land for the purposes of investment, it is necessary to invest in one-year vaccinated seedlings, certified. The Family Farm plans to use a subsidy to raise new orchards, which is regulated by the Decision on Incentives for Agricultural Development in the County of Osijek-Baranja. Therefore, investing in expanded land, buying seedlings and fertilizers is needed for these investments. The project would certainly strengthen its position in the organic walnut farming market and thus contribute to a better balance, although it would only pay off in the long run. The business strategy of ecological cultivation of perennial walnut plantations is directed towards the position of the business entity in relation to the competition, where it emphasizes the product that meets the high criteria for high and high-quality yields. The vision of the Family Farm has become a competitor in the eco products market. Family Farming plans to contribute to the development of the health and quality of life of consumers and to improving the competitiveness of the region.