prikaz prve stranice dokumenta PR igranog filma
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undergraduate thesis
PR igranog filma
Stručni završni rad
2020. urn:nbn:hr:129:664730
Brkljačić, Ivana
The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

Cite this document

Brkljačić, I. (2020). PR igranog filma : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:664730

Brkljačić, Ivana. "PR igranog filma : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:664730

Brkljačić, Ivana. "PR igranog filma : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:664730

Brkljačić, I. (2020). 'PR igranog filma : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:664730

Brkljačić I. PR igranog filma : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:129:664730

I. Brkljačić, "PR igranog filma : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:664730

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Metadata
TitlePR igranog filma : Stručni završni rad
Title (english)PR feature film
AuthorIvana Brkljačić
MentorStjepan Lacković (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Information and Communication Sciences )
Zaprešić
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Mediji sluţe kako bi se javnost informirala, odnosno educirala, ali i upotpunila svoje slobodno vrijeme. U današnje vrijeme tehnologija je u tolikoj mjeri napredovala, da gotovo svako kućanstvo posjeduje barem jedan televizor. Svjesni smo ĉinjenice kako je upravo televizor jedan od medija koji ima najveći utjecaj na javnost, na njihovo razmišljanje. Na televiziji moţemo gledati brojne programe, odabrati da li ţelimo gledati serije, vijesti, filmove. Dakle, usuđujemo se uoĉiti kako je film medij pomoću kojeg najlakše prenosimo informacije širokom broju ljudi. Samim time raste moć, ali i utjecaj na publiku. Stoga je veoma bitno, ukoliko se sa određenim filmom hţeli postići uspješnost, imati adekvatnu marketinšku kampanju, odnosno provesti marketinške aktivnosti kojima će se potaknuti reakcije publike. Kao jedan od najboljih i najstarijih oblika komunikacije sa publikom je plakat. Bitno je da se plakat osmisli na naĉin da njegov sadržaj izazove burnu reakciju javnosti, te ta reakcija bilo negativna, bilo pozitivna, u konaĉnici će izazvati veliki interes javnosti, stoga je velika mogućnost da će film biti uspješan i prihvaćen od publike.
Abstract (english)
The media serve to inform the public, and educate, but also to complete their free time. Nowadays, technology has advanced to such an extent that almost every household owns at least one television. We are aware of the fact that television is one of the media that has the greatest impact on the public, on their thinking. On television we can watch many programs, choose whether we want to watch series, news, movies. We dare to notice that movie is the medium through which we most easily convey information to a wide number of people. As a result, power grows, but also the impact on the audience. Therefore, it is very important, if you want to achieve success with a particular movie, to have an adequate marketing campaign, or to carry out marketing activities that will stimulate the reactions of the audience. One of the best and oldest forms of communication with the audience is a poster. It is important that the poster is designed in such a way that it is content provokes a stormy reaction from the public, and that reaction, negative or positive, will ultimately arouse great public interest, so there is a great possibility that the movie will be successful and accepted by audiences.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:664730
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-13 14:56:46