The media serve to inform the public, and educate, but also to complete their free time. Nowadays, technology has advanced to such an extent that almost every household owns at least one television. We are aware of the fact that television is one of the media that has the greatest impact on the public, on their thinking. On television we can watch many programs, choose whether we want to watch series, news, movies. We dare to notice that movie is the medium through which we most easily convey information to a wide number of people. As a result, power grows, but also the impact on the audience. Therefore, it is very important, if you want to achieve success with a particular movie, to have an adequate marketing campaign, or to carry out marketing activities that will stimulate the reactions of the audience. One of the best and oldest forms of communication with the audience is a poster. It is important that the poster is designed in such a way that it is content provokes a stormy reaction from the public, and that reaction, negative or positive, will ultimately arouse great public interest, so there is a great possibility that the movie will be successful and accepted by audiences.