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undergraduate thesis
Brendiranje grada kroz filmsku umjetnost - Dubrovnik
Stručni završni rad
2019. urn:nbn:hr:129:808663
Musija, Vedran
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Musija, V. (2019). Brendiranje grada kroz filmsku umjetnost - Dubrovnik : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:808663

Musija, Vedran. "Brendiranje grada kroz filmsku umjetnost - Dubrovnik : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:808663

Musija, Vedran. "Brendiranje grada kroz filmsku umjetnost - Dubrovnik : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:808663

Musija, V. (2019). 'Brendiranje grada kroz filmsku umjetnost - Dubrovnik : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:808663

Musija V. Brendiranje grada kroz filmsku umjetnost - Dubrovnik : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:129:808663

V. Musija, "Brendiranje grada kroz filmsku umjetnost - Dubrovnik : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:808663

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Metadata
TitleBrendiranje grada kroz filmsku umjetnost - Dubrovnik : Stručni završni rad
Title (english)City branding through film art - Dubrovnik
AuthorVedran Musija
MentorIvana Lacković (mentor)
Committee memberAna Skledar Ćorluka (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2019-11-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Jednako kao i proizvodi, gradovi se natječu s drugim gradovima na tržištu, pa je stoga brendiranje grada izuzetno važno u današnje vrijeme ukoliko grad želi ostati konkurentan na tržištu. Isticanje među konkurentima i stvaranje pozitivnog imidža grada može rezultirati povećanjem broja posjetitelja, stanovništva i turista. Pozitivan imidž grada izrazito je važan u procesu brendiranja jer predstavlja skup razmišljanja i osjećaja koji se bude u ljudima na pomisao o nekom gradu. Proces stvaranja kvalitetnog brenda grada zahtijeva vrijeme, velik trud i financijske izdatke, no ukoliko se posao odradi profesionalno i adekvatno, uloženo se vraća višestruko. U radu se analizira primjer brendiranja kroz filmsku umjetnost, a za primjer uzeli smo vrlo aktualni i poznat primjer svjetski nagrađivane serije Game of Thrones koja se snimala i u našem gradu Dubrovniku, što je utjecalo na trenutno stanje prepoznatljivosti grada Dubrovnika u svijetu, čime pokazatelji jasno daju do znanja da je izniman utjecaj filmske i kulturne umjetnosti na jačanje brenda grada.
Abstract (english)
Same as products, cities are competing with other cities in the market and for that reason city branding is very important task these days if the city wants to stay competitive in the market. Standing out among competitors and creating positive image of the city can result by increasing the number of visitors, population and turists. Positive image of city is very important in the branding process because it represents a set of thoughts and fealings that comes to people’s minds when they think of a city. The process of creating a quality brand takes time, great effort and financial expenses but if the job is done professionaly and adequate, all that is invested returns multiple. Through the work we will analyze branding through film art and for the example we took a very current and famous world award winning series „Game of Thrones“, which was also recorded in our Dubrovnik, which affected on the current state of Dubrovnik’s recognition in the world, making it clear that film and cultural art has extraordinary influence in the strengthening of the city’s brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:808663
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-05-06 10:59:14