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master's thesis
Brendiranje na Instagramu - Studija slučaja Varteks i ELFS
Specijalistički završni rad
2020. urn:nbn:hr:129:134927
Novosel, Paula
The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

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Novosel, P. (2020). Brendiranje na Instagramu - Studija slučaja Varteks i ELFS : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:134927

Novosel, Paula. "Brendiranje na Instagramu - Studija slučaja Varteks i ELFS : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:134927

Novosel, Paula. "Brendiranje na Instagramu - Studija slučaja Varteks i ELFS : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:134927

Novosel, P. (2020). 'Brendiranje na Instagramu - Studija slučaja Varteks i ELFS : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:134927

Novosel P. Brendiranje na Instagramu - Studija slučaja Varteks i ELFS : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:129:134927

P. Novosel, "Brendiranje na Instagramu - Studija slučaja Varteks i ELFS : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:134927

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Metadata
TitleBrendiranje na Instagramu - Studija slučaja Varteks i ELFS : Specijalistički završni rad
Title (english)BRANDING AND INSTAGRAM: A CASE STUDY VARTEKS & ELFS ABSTRACT
AuthorPaula Novosel
MentorStjepan Lacković (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Information and Communication Sciences )
Zaprešić
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Mass Media
Abstract
Brend i brendiranje, pojmovi su koje u posljednje vrijeme čujemo gotovo svakodnevno, jer nema toga što nije moguće brendirati. Vrijeme u kojem živimo nikada nije bilo izazovnije, a prednosti što ih pružaju suvremene tehnologije nikada važnije. Kako su Varteks i ELFS-a, dva hrvatska modna brenda iskoristila mogućnosti brendiranja na Instagramu i kako su se prilagodili specifičnim društvenim i poslovnim okolnostima predmet je ovog rada. Instagram profili Varteksa i ELFS-a, ali i drugi oblici brendiranja, što su ih tvrtke koristile u svom poslovanju analizirani su u razdoblju od rujna 2019. godine do srpnja 2020. godine.
Abstract (english)
Brand and branding are terms that we have been hearing almost every day lately, because today it is possible to brand anything. Times that we live in have never been more challenging, and the benefits provided by modern technologies have never been more important. How Varteks and ELFS, two Croatian fashion brands took advantage of branding opportunities on Instagram and how they adapted to specific social and business circumstances is the subject of this paper. Instagram pages of Varteks and ELFS,as well as other forms of branding, which are used in their business, were analyzed between September 2019 and July 2020.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:134927
Study programmeTitle: Communications Management - Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica komunikacijskog menadžmenta (stručni specijalist / stručna specijalistica komunikacijskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2021-10-22 13:18:45