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undergraduate thesis
Upravljanje proizvodima krajnje potrošnje
Stručni završni rad
2021. urn:nbn:hr:129:562877
Mandić, Marija
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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Mandić, M. (2021). Upravljanje proizvodima krajnje potrošnje : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:562877

Mandić, Marija. "Upravljanje proizvodima krajnje potrošnje : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:562877

Mandić, Marija. "Upravljanje proizvodima krajnje potrošnje : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:562877

Mandić, M. (2021). 'Upravljanje proizvodima krajnje potrošnje : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:129:562877

Mandić M. Upravljanje proizvodima krajnje potrošnje : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:129:562877

M. Mandić, "Upravljanje proizvodima krajnje potrošnje : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:562877

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Metadata
TitleUpravljanje proizvodima krajnje potrošnje : Stručni završni rad
Title (english)Management of final consumption products
AuthorMarija Mandić
MentorStella Antolović (mentor)
Committee memberIvana Lacković (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2021-12-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kako bi poduzeće ostvarilo zacrtane prodajne ciljeve na određenom tržištu, potrebno je odrediti uspješnu kombinaciju instrumenata kojima se poduzeće inače koristi što je poznato kao marketinški splet. Proizvod, cijena, promocija i distribucija su marketinški instrumenti koji čine marketinški splet, međutim poduzeće definira svoj marketinški splet s obzirom na ciljano tržište te segmentaciju kao i odabir čimbenika pozicioniranja proizvoda. Cilj rada je proučiti marketinški splet s posebnim... More osvrtom na proizvod kao dio marketinškog spleta te prikazati upravljanje marketinškim spletom na primjeru poduzeća Kraš d.d. i Kandit d.d., kao vodećih poduzeća u sektoru konditorskih proizvoda. Less
Abstract (english)
In order for a company to achieve the set sales goals in a particular market, it is necessary to determine a successful combination of instruments that the company normally uses, which is known as a marketing mix. Product, price, promotion and distribution are marketing instruments that make up the marketing mix, but the company defines its marketing mix with regard to the target market and segmentation, as well as the choice of product positioning factors. The aim of this paper is to... More study the marketing mix with special reference to the product as part of the marketing mix and to present the management of the marketing mix on the example of the company Kraš d.d. and Kandit d.d., as leading companies in the confectionery sector. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:562877
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-15 15:22:17
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