The business crisis disrupts the company's existence and make it impossible to achieve the set goals: preserving the company's solvency, achieving minimum profit and preserving the potential for success. Crisis management including intensive use of methods and tools that seek to over come the crisis and introduce a business turn around. Crisis management is a process designed to prevent or reduce the damage that a cris is can cause to anorganization and it stake holders. A crisis management plan is actually a reference tool, not a draft or reminder of what should normally bed one in a crisis. A scientific discipline that has developed as a result of cris is situations and cris is messages, as well as communication laws that describe human behavior due to a cris is situation, is cris is communication. Cris is communication must be two-wayand can help people achieve a positive response to a crisis. Public relation simplie a process in which the communication carried out by the company with the public is managed in order to achieve mutual understanding and realization of interests. Public relations are one of the most effective methods of communicating and connecting with the market. Public relations allow cris is managers to reach a wide range of stake holders quickly, and a quick and consistent response is the key to success. Research proves that a successful response to a cris is requires: speed, accuracy and consistency.