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undergraduate thesis
Analiza nezavisnih maloprodavača na Hrvatskom tržištu
Stručni završni rad
2021. urn:nbn:hr:129:797421
Boronić, Goran
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Boronić, G. (2021). Analiza nezavisnih maloprodavača na Hrvatskom tržištu : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:797421

Boronić, Goran. "Analiza nezavisnih maloprodavača na Hrvatskom tržištu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:797421

Boronić, Goran. "Analiza nezavisnih maloprodavača na Hrvatskom tržištu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:797421

Boronić, G. (2021). 'Analiza nezavisnih maloprodavača na Hrvatskom tržištu : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:797421

Boronić G. Analiza nezavisnih maloprodavača na Hrvatskom tržištu : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:129:797421

G. Boronić, "Analiza nezavisnih maloprodavača na Hrvatskom tržištu : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:797421

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Metadata
TitleAnaliza nezavisnih maloprodavača na Hrvatskom tržištu : Stručni završni rad
Title (english)Analysis of independent retailers in the Croatian market
AuthorGoran Boronić
MentorDragutin Funda (mentor)
Committee memberKarlo Jurač (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2021-10-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
U ovom radu su predstavljeni problemi s kojima su suočeni mali nezavisni maloprodavači u razdoblju kada maloprodajni sektor karakteriziraju koncentracija i internacionalizacija ulaskom velikih stranih maloprodavača na hrvatsko tržište. Uz velike probleme sa tržišnim natjecanjem dodatne probleme izaziva i recesija uzrokovana „Corona“ krizom u kojoj se nalazi većina europskih zemalja koja generira pad kupovne moći potrošača, odricanja i racionalnije trošenje dohotka. Nezavidan položaj u kojem se nalaze rezultira zatvaranjem mnogih malih prodavaonica iz susjedstva. Borba za opstanak je teška no ne i nemoguća, a potencijalna rješenja postoje i su ostvariva.
Abstract (english)
This paper presents the problems faced by the small independent retailers at a time when the retail sector is characterized by concentration and internationalization of the entry of the large foreign retailers on the Croatian market. Apart of the great competition problems, the additional problems also cause a recession caused by the "Corona" crisis in which most European countries are located and which generates the decline in purchasing power of consumers, waivers and rationalisation of income. Such difficult position of the small retailers results in the closure of many small neighbourhood stores. The struggle for survival is difficult but not impossible. Potential solutions exist and they are possible.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:797421
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-12-14 16:29:36