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undergraduate thesis
PR u duhanskoj industriji
Stručni završni rad
2022. urn:nbn:hr:129:694277
Lukić, Ana
The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

Cite this document

Lukić, A. (2022). PR u duhanskoj industriji : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:694277

Lukić, Ana. "PR u duhanskoj industriji : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:694277

Lukić, Ana. "PR u duhanskoj industriji : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:694277

Lukić, A. (2022). 'PR u duhanskoj industriji : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:694277

Lukić A. PR u duhanskoj industriji : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:129:694277

A. Lukić, "PR u duhanskoj industriji : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:694277

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Metadata
TitlePR u duhanskoj industriji : Stručni završni rad
Title (english)PR in the tobacco industry
AuthorAna Lukić
MentorStjepan Lacković (mentor)
Committee memberIvana Lacković (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Information and Communication Sciences )
Zaprešić
Defense date and country2022-02-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Tema ovoga rada su odnosi s javnošću u duhanskoj industriji. Duhansku industriju se općenito smatra neetičnom zbog rizika koje pušenje nosi po zdravlje ljudi. Upravo je zbog navedenog posao PR stručnjaka u ovoj industriji izuzetno kompleksan, a još kompleksnijim ga čine iznimno velika zakonska ograničenja. PR u duhanskoj industriji ima svoju povijest, a u ovome radu ćemo pokazati kako je povijest odnosa s javnošću u dobroj mjeri povezana s poviješću duhanske industrije. Rad osim povijesnog pregleda daje i iscrpan teorijski okvir unutar kojeg su definirani osnovni pojmovi u odnosima s javnošću. Konačno, u radu su navedeni alati i tehnike koji se koriste u odnosima s javnošću, a poseban naglasak stavljen je na alate i tehnike koji se dominantno koriste u duhanskoj industriji.
Abstract (english)
The topic of this paper is public relations in the tobacco industry. The tobacco industry is generally considered unethical because of the risks that smoking carries to human health. Precisely because of the above, the work of PR experts in this industry is extremely complex and it is made even more complex by extremely large legal restrictions. PR in the tobacco industry has its own history, and in this paper we will show how the history of public relations is well related to the history of the tobacco industry. Apart from the historical overview, the paper also provides an exhaustive theoretical framework within which the basic concepts in public relations are defined. Finally, the paper lists the tools and techniques used in public relations, and special emphasis is placed on tools and techniques that are predominantly used in the tobacco industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:694277
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-03-16 11:11:20