prikaz prve stranice dokumenta Analiza marketinga Turističke zajednice grada Zadra
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undergraduate thesis
Analiza marketinga Turističke zajednice grada Zadra
Stručni završni rad
2022. urn:nbn:hr:129:068368
Barbaroša, Ana
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Barbaroša, A. (2022). Analiza marketinga Turističke zajednice grada Zadra : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:068368

Barbaroša, Ana. "Analiza marketinga Turističke zajednice grada Zadra : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:068368

Barbaroša, Ana. "Analiza marketinga Turističke zajednice grada Zadra : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:068368

Barbaroša, A. (2022). 'Analiza marketinga Turističke zajednice grada Zadra : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 24 January 2025, https://urn.nsk.hr/urn:nbn:hr:129:068368

Barbaroša A. Analiza marketinga Turističke zajednice grada Zadra : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2025 January 24] Available at: https://urn.nsk.hr/urn:nbn:hr:129:068368

A. Barbaroša, "Analiza marketinga Turističke zajednice grada Zadra : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:068368

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Metadata
TitleAnaliza marketinga Turističke zajednice grada Zadra : Stručni završni rad
Title (english)Marketing analysis of Tourist Board Zadar
AuthorAna Barbaroša
MentorPavao Ivić (mentor)
Committee memberDario Lešić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2022-05-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu iznesen je pregled marketinških aktivnosti Turističke zajednice grada Zadra. Aktivnosti i ciljevi turističkih zajednica su upravo razvoj i marketing destinacije kroz ključne proizvode koje zajednica prezentira. Pri tome turističke zajednice moraju djelovati u skladu sa strateškim dokumentima na nacionalnoj, regionalnoj te naposljetku i lokalnoj razini. U svom djelovanju, zajednice povezuju sve dionike destinacije kako bi na kvalitetan način stvorile konkurentne turističke proizvode, poboljšale uvjete boravka turista na destinaciji, unaprijedile elemente turističkih resursa destinacije pogotovo kroz ekološku, društvenu i kulturnu baštinu, a sve u skladu sa načelima održivog razvoja. U ovom radu naglasak je stavljen na marketinške alate i načine promocije koje koristi Turistička zajednica grada Zadra.
Abstract (english)
This paper presents overview of marketing activities of Zadar Tourist Board. Goals and activities of tourist boards are development and marketing of the destination trough the key products that tourist boards presents and promotes. It is necessary that tourist boards act in accordance with strategic documents at national, regional and local level. In their activities, tourist boards connect all elements and people of the destination in order to create quality, competitive tourist products, improve the conditions in the destination, improve tourist resources, especially trough ecology, social and cultural heritage, all in accordance with the principles of sustainable development. In this paper emphasis is placed on marketing and promotion tools that are used by the Zadar Tourist Board.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:068368
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-03-20 09:49:18