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undergraduate thesis
Eksterni i interni potencijali poslovanja
Stručni završni rad
2022. urn:nbn:hr:129:823392
Čulo, Marica
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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Čulo, M. (2022). Eksterni i interni potencijali poslovanja : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:823392

Čulo, Marica. "Eksterni i interni potencijali poslovanja : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:823392

Čulo, Marica. "Eksterni i interni potencijali poslovanja : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:823392

Čulo, M. (2022). 'Eksterni i interni potencijali poslovanja : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 22 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:823392

Čulo M. Eksterni i interni potencijali poslovanja : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 April 22] Available at: https://urn.nsk.hr/urn:nbn:hr:129:823392

M. Čulo, "Eksterni i interni potencijali poslovanja : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:823392

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Metadata
TitleEksterni i interni potencijali poslovanja : Stručni završni rad
Title (english)External and internal business potentials
AuthorMarica Čulo
MentorMatej Galić (mentor)
Committee memberAntal Balog (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2022-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Danas je poslovanje podložno okolini, a okolina su svi vanjski i unutarnji faktori koji utječu na poslovanje jednog poduzeća. Za analizu okoline koristi se SWOT analiza kao strateški instrument kontrolinga. Kroz SWOT analizu analiziraju se prilike i prijetnje u vanjskoj (eksternoj) okolini i snage i slabosti u samom poduzeću (interna okolina). Predmet rada je saznati koja je uloga i koji su ciljevi analize okoline. Osim SWOT matrice interna i eksterna okolina analizira se i pomoću drugih instrumenata interne i eksterne analize kao što su generičke strategije, BCG, GE-Mc-Kinsey, Ansoff matrica, Analiza potencijala, Model 7P, Porterovih “Pet sila”, Benchmarking, koncept životnog ciklusa, PEST(LE) analiza. Kako i na koji način se navedenim instrumentima analizira interna i eksterna okolina predmet je istraživanja u radu.
Abstract (english)
Today, business is subject to the environment, and the environment are all external and internal factors that affect the business of a company. SWOT analysis is used as a strategic controlling instrument for environmental analysis. Through the SWOT analysis, opportunities and threats in the external (external) environment and strengths and weaknesses in the company (internal environment) are analyzed. The subject of the paper is to find out what is the role and what are the goals of environmental analysis. In addition to the SWOT matrix, the internal and external environment is analyzed using other internal and external analysis tools such as generic strategies, BCG, GE-Mc-Kinsey, Ansoff matrix, Potential analysis, Model 7P, Porter's "Five Forces", Benchmarking, life concept cycle, PEST (LE) analysis. How and in what way the mentioned instruments analyze the internal and external environment is the subject of research in the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:823392
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-03-28 11:47:33