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undergraduate thesis
Odnosi s javnošću na društvenim mrežama
Stručni završni rad
2022. urn:nbn:hr:129:310970
Herceg, Petra
The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

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Herceg, P. (2022). Odnosi s javnošću na društvenim mrežama : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:310970

Herceg, Petra. "Odnosi s javnošću na društvenim mrežama : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:310970

Herceg, Petra. "Odnosi s javnošću na društvenim mrežama : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:310970

Herceg, P. (2022). 'Odnosi s javnošću na društvenim mrežama : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:310970

Herceg P. Odnosi s javnošću na društvenim mrežama : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:129:310970

P. Herceg, "Odnosi s javnošću na društvenim mrežama : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:310970

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Metadata
TitleOdnosi s javnošću na društvenim mrežama : Stručni završni rad
Title (english)Public relations on social networks
AuthorPetra Herceg
MentorStjepan Lacković (mentor)
Committee memberInes Jemrić Ostojić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Information and Communication Sciences )
Zaprešić
Defense date and country2022-10-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Odnosi s javnošću sastoje od svih oblika planiranog komuniciranja, unutarnjeg i vanjskog, između poslovne organizacije i njene javnosti. Rad obrađuje temu PR-a na društvenim mrežama, navodi glavna obilježja odnosa s javnošću te nova pravila koje su nametnuli Internet i društveni mediji. Jedna od zadaća odnosa s javnošću je da pomaže poslovnoj organizaciji u razvoju i održavanju društvene klime ili okruženja u kojem najbolje djeluje. U radu su analizirana dva najpopularnija radija na razini Hrvatske, Otvoreni radio i Narodni radio. Analizirana je njihova aktivnost na društvenim mrežama, objave te povratni komentari njihovih pratitelja.
Abstract (english)
Public relations consist of all forms of planned communication, internal and external, between a business organization and its public. The paper deals with the topic of PR on social networks and lists the main characteristics of relations with the public and the new rules imposed by the Internet and social media. One of the tasks of public relations is to help the business organization develop and maintain the social climate or environment in which it works best. The paper analyzes the two most popular radio stations in Croatia, Otvoreni radio and Narodni radio. Their activity on social networks, posts, and feedback from their followers was analyzed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:310970
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-04-19 13:21:48