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master's thesis
Uloga i važnost strateškog planiranja u poduzeću
Specijalistički završni rad
2022. urn:nbn:hr:129:280023
Tušek, Dorotea
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Tušek, D. (2022). Uloga i važnost strateškog planiranja u poduzeću : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:280023

Tušek, Dorotea. "Uloga i važnost strateškog planiranja u poduzeću : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:280023

Tušek, Dorotea. "Uloga i važnost strateškog planiranja u poduzeću : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:280023

Tušek, D. (2022). 'Uloga i važnost strateškog planiranja u poduzeću : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 21 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:280023

Tušek D. Uloga i važnost strateškog planiranja u poduzeću : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 April 21] Available at: https://urn.nsk.hr/urn:nbn:hr:129:280023

D. Tušek, "Uloga i važnost strateškog planiranja u poduzeću : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:280023

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Metadata
TitleUloga i važnost strateškog planiranja u poduzeću : Specijalistički završni rad
Title (english)The role and importance of strategic planning in the company
AuthorDorotea Tušek
MentorZoran Stanko (mentor)
Committee memberJosip Kereta (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2022-11-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Tema ovog završnog rada je uloga i važnost strateškog planiranja. U prvom dijelu rada govoriti će se općenito o planiranju, njegovoj opravdanosti i razinama samog planiranja (taktičko, operativno i strateško). U drugom dijelu rada detaljno će se analizirati strateško planiranje, metode njegove primjene, tehnike rada, ali i najnoviji trendovi u planiranju poput korištenja softvera za strateško planiranje. Strateško planiranje tako predstavlja jednu od najvažnijih segmenata poslovanja jer nastoji odrediti realne i ambiciozne ciljeve koje poduzeće želi postići u kratkoročnom i dugoročnom vremenskom periodu. Riječ je o planiranju u čijem razvoju trebaju sudjelovati djelatnici svih razina odlučivanja jer će ih u konačnici i oni sami provoditi. Naravno, vrhovni menadžment je taj koji određuje i definira strateške planove, ali ih može izraditi u suradnji sa svim drugim zaposlenicima.
Abstract (english)
The topic of this final paper is the role and importance of strategic planning. The first part of the paper will talk about planning in general, its justification and the levels of planning itself (tactical, operational, and strategic). In the second part of the work, strategic planning, methods of its application, work techniques, but also the latest trends in planning, such as the use of software for strategic planning, will be analysed in detail. Strategic planning thus represents one of the most important segments of business because it tries to determine realistic and ambitious goals that the company wants to achieve in the short and long term. It is about planning, in the development of which employees of all decision making levels should participate, because ultimately, they themselves will implement them. Of course, top management determines and defines strategic plans, but they can be created in cooperation with all other employees.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:280023
Study programmeTitle: Financial Management . Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica financijskog menadžmenta (stručni specijalist / stručna specijalistica financijskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-05-18 11:50:18