prikaz prve stranice dokumenta Uloga marketinga u brendiranju gastroponude Hrvatskog zagorja
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undergraduate thesis
Uloga marketinga u brendiranju gastroponude Hrvatskog zagorja
Stručni završni rad
2022. urn:nbn:hr:129:700897
Maričić, Vedran
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Maričić, V. (2022). Uloga marketinga u brendiranju gastroponude Hrvatskog zagorja : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:700897

Maričić, Vedran. "Uloga marketinga u brendiranju gastroponude Hrvatskog zagorja : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:700897

Maričić, Vedran. "Uloga marketinga u brendiranju gastroponude Hrvatskog zagorja : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:700897

Maričić, V. (2022). 'Uloga marketinga u brendiranju gastroponude Hrvatskog zagorja : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 09 May 2024, https://urn.nsk.hr/urn:nbn:hr:129:700897

Maričić V. Uloga marketinga u brendiranju gastroponude Hrvatskog zagorja : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 May 09] Available at: https://urn.nsk.hr/urn:nbn:hr:129:700897

V. Maričić, "Uloga marketinga u brendiranju gastroponude Hrvatskog zagorja : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:700897

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Metadata
TitleUloga marketinga u brendiranju gastroponude Hrvatskog zagorja : Stručni završni rad
Title (english)The function of marketing in branding of the gastronomic supply of Hrvatsko zagorje
AuthorVedran Maričić
MentorIvana Lacković (mentor)
Committee memberNikolina Pavičić Rešetar (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2022-12-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Brendiranje je proces kojem poslovne organizacije često daju premalo važnosti. Pogotovo kada u pitanju nije samo proizvod, već neki oblik uslužne djelatnosti. U ovom radu navedene su pretpostavke uspješnog brendiranja s fokusom na uslužnu djelatnost. Kako funkcionira marketing usluga, njegov specifični marketinški miks koji zapravo korisnika stavlja u prvi plan i nastojati odgovoriti na njegove želje i potrebe uvod su u proces brendiranja i ostavljanja pozitivnog traga na tržištu. Na primjeru gastroponude Hrvatskoga zagorja iznose se uloge marketinga u procesu brendiranja. Ukoliko je proces brendiranja uspješan, uviđaju se brojna poboljšanja za poslovnu organizaciju, ili u slučaju ovoga rada za regiju Hrvatsko zagorje. Povod za analizu uloge marketinga u gastroponudi Hrvatskog zagorja je činjenica da se Hrvatsko zagorje smatra i „gastrodestinacijom“
Abstract (english)
Branding is a process to which business companies often don’t attach enough importance. Especially when it is not only a product that is in question, but a form of a service industry. In this work there are assumptions of a successful branding given with a focus on service industry. How the marketing of services functions, its specific miks of marketing which actually brings the customer to the fore and putting effort into fulfilling their wishes and needs are the introduction into the process of branding and leaving a positive trace on the market. Functions of marketing in the branding process will be presented on the example of the gastronomic supply of Hrvatsko zagorje. In case the branding process is successful, numerous improvements can be seen in business organisation, or, in this work, for the region of Hrvatsko zagorje. Motive for the analysis of the role of marketing in the gastronomic supply of Hrvatsko zagorje is the fact that Hrvatsko zagorje is considered a “gastro-destination”.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:700897
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-05-24 16:12:29