In the last few decades, digital technologies have characterized all areas of social and economic life. During the development of digital technologies, conditioned changes must be introduced in all spheres of business and production to survive on the market. New technologies enable the digital transformation of the traditional way of doing business and the creation of completely new digital business models that fundamentally change business processes in an industry. To survive in the market, generate income, and be successful in business, organizations must adapt their business models to market trends. The beginning of Industry 4.0 heralds a drastic change in human daily life, economy, social processes, and way of thinking. Organizations in the Republic of Croatia are becoming more and more aware of the advantages provided by digital technologies, but according to the Index of economic and social digitalization, which was carried out at the level of the European Union, there is still a lot of work to be done before completing digital maturity. At the state level, projects are being implemented to lay the foundations of the digital future, which will have a stimulating and positive impact on business operations and the entire economy. In the coming decade, the European Union presents digitization as one of the main priorities for investment, therefore a new Digital Croatia Strategy for the period until 2030 was prepared and presented, and measures for the digital transformation of Croatian society and economy were arranged in the National Development Strategy for the period until 2030. years.