Getting started talks about the importance of public relations as part of any business success. In addition to describing through the theory itself, the beginning of the paper shows the importance of concepts, the development of relations with the public, various techniques and models. The theoretical part was written in such a way that the continuation of the work through the analyzes that I conducted would be best understood. In the practical part of the work, I analyzed the company Jamnica d.d. which is among the best examples to analyze, because of its way of working for many years since the very existence of the company. Jamnica d.d. is one of the more successful companies, which is proven by certain awards and recognitions for its work and products. Through many years of work, their brands are increasingly well-known on the market. Their work also expanded in such a way that they opened their own facilities in neighboring countries under the names: Mg Mivela, Sarajevski Kiseljak, "Jamnica mineralna voda d.o.o." and "Jamnica Water Kft". Care of employees is also mentioned, which is the most important part of any business. Public relations in the company Jamnica d.d. they were highlighted through various media advertisements, prize games, events, prizes awarded to Jamnica d.d. and many other events that Jamnica and its employees have carried out in their many years of work.